Speedeon Data Blog

How to engage “ready to buy” customers with life stage data

Rachel Pankiw   |  0 Comments   |  May 5, 2017 12:02:56 PM

If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come. 

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Topics: Customer Data CRM Data Life Stage Data Data Analytics customer engagement strategy

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