Speedeon Data Blog

In B2B Marketing, Data Is Just The Beginning

Anthony Pauley   |  0 Comments   |  Jul 2, 2019 9:22:32 AM

B2B marketers know that great direct marketing campaigns start with accurate data: A 2018 study showed that 89% of marketers believe data quality is critical in driving B2B sales and marketing campaigns.

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Topics: Customer Retention Speedeon Data B2B Marketing Campaign Reporting Business To Business

Engage and Retain Your Customers With Data Models

Rachel Pankiw   |  0 Comments   |  Jun 16, 2017 1:41:46 PM


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Topics: Customer Data Data Modeling Customer Retention Customer Strategy Data Driven Marketing

Research Helps Marketers To Optimize Customer Retention Efforts

Jim Iott   |  0 Comments   |  May 22, 2015 2:02:00 PM

Customer retention is a top of mind issue for many marketers. Who are your best customers and how do you keep them interacting with your brand longer? Many turn to a marketing research firm in order to answer these questions.

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Topics: Customer Retention

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