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Speedeon Data Blog

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Predictive Analytics predictive modeling Data Analytics Data Driven Marketing

The right data can bring back your best customers

Rachel Pankiw   |  0 Comments   |  Jul 14, 2017 2:14:38 PM

 

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Topics: Data Modeling win back strategy RFM model customer segmentation Data Analytics

To Acquire or Not Acquire?

Rachel Pankiw   |  0 Comments   |  Jun 23, 2017 5:20:56 PM

One of the common challenges facing today’s marketers is an abundance of customer data but the inability to translate that data into actionable insights. This is especially critical when deciding on which customers to focus your marketing resources.  For most businesses, acquiring customers is at or near the top of their priority list.  Acquiring new customers is not that difficult though. Acquiring profitable, long term customers is the real challenge. But where to start?

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Topics: Data Models Data Modeling customer acquisition, Life Stage Data Data Analytics Cloning Models

How to engage “ready to buy” customers with life stage data

Rachel Pankiw   |  0 Comments   |  May 5, 2017 12:02:56 PM

If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come. 

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Topics: Life Stage Data CRM Data customer engagement strategy Customer Data customer acquisition, Data Analytics

Save Money and Increase Response Rates: A Model Approach to Saturation Mail

Rachel Pankiw   |  0 Comments   |  Mar 30, 2017 3:26:40 PM

Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.

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Topics: Data Modeling Data Models Response Models saturation mail carrier routes Direct Mail Predictive Analytics Data Analytics

Information Overload? You Might Need a Data Strategy

Rachel Pankiw   |  0 Comments   |  Mar 16, 2017 4:15:59 PM

 

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Topics: Data Analytics Customer Data Customer Strategy Data Strategy

Data Dialogues: The Importance of Critical Thinking In Data Analytics (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 9:30:18 AM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.

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Topics: Data Dialogues Database Marketing Data Analytics Critical Thinking

EngageNow With Predictive Analytics

Jim Iott   |  0 Comments   |  Jun 26, 2015 4:05:00 PM

Predictive analytics are on the rise and part of a confluence of rapidly evolving technologies and new data sources that are driving enterprise-wide optimization and real time, one-to-one customer engagement.

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Topics: EngageNow eNewsletter Insurance Marketing Big Data Data Analytics Ethnic Data Data Modeling multicultural marketing Trigger Marketing Predictive Analytics

EngageNow In Effective Multicultural Marketing

Jim Iott   |  0 Comments   |  May 1, 2015 5:02:49 PM

In our April issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Decoding the Multicultural Genome, discusses how for marketers are utilizing Cultural Models and cluster segmentation strategies to overcome formidable challenges associated with multicultural marketing. 

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Topics: EngageNow eNewsletter Data Agency Multi-Cultural Marketing Data Dialogues Data Analytics Ethnic Data multicultural marketing

EngageNow in Data Driven Insights

Jim Iott   |  0 Comments   |  Feb 27, 2015 1:38:00 PM

In our Febuary issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Transform Your Data Into Loyal Customersoutlines how marketers are leveraging data to better understand their customers and meet growing expectations for relevant and impactful brand experiences through multi-channel and cross-channel engagement strategies.

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Topics: Data Dialogues Data Analytics Ethnic Data

EngageNow In Must Do Resolutions For The New Year

Jim Iott   |  0 Comments   |  Feb 6, 2015 5:44:00 PM

In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Six Must Do Resolutions for Data Driven Marketers," outlines key marketing resolutions you should be considering for the upcoming year. 

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Topics: Customer Data Data Dialogues Data Analytics Data Visualization

Data Dialogues: Data Visualization

Jim Iott   |  0 Comments   |  Jan 15, 2015 2:58:00 PM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron.  In this episode, Jim and Vanja discuss how marketers are using Data Visualization to better understand their customers and to improve marketing outcomes.

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Topics: Customer Data Data Dialogues Database Marketing Data Analytics Data Visualization

Ring In the New Year with Data Dialogues

Jim Iott   |  0 Comments   |  Dec 30, 2014 12:30:00 PM

As 2014 comes to a close, host Jim Iott toasts Data Dialogues' inaugural season by reflecting upon some of the more amusing, behind-the-scenes moments from this year's episodes.

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Topics: Data Dialogues Database Marketing Data Analytics Holidays

Data Dialogues: Monstrous Tales of Mover Marketing

Jim Iott   |  0 Comments   |  Oct 31, 2014 12:00:00 PM

Are your mover marketing programs a little too frightening? Do your response rates make you want to scream? Data Dialogues is back with a special Halloween episode. Host Jim Iott, is joined by G.I. Zaratsian and Lindsey Kaiser, who discuss scary tales from the mover marketing crypt, and how marketers can make the most of their own mover programs.

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Topics: Data Dialogues Database Marketing Data Analytics Best Practices

Data Dialogues: The Importance of Critical Thinking In Data Analytics

Jim Iott   |  0 Comments   |  Oct 17, 2014 11:30:00 AM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.

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Topics: Data Dialogues Database Marketing Data Analytics Critical Thinking