Speedeon Data Blog

Data Dialogues: Achieve “Model” Results with Data Models (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 10:07:21 AM

Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.

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Topics: Modeled Data Data Dialogues Database Marketing

Data Dialogues: Business Data (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 9:46:41 AM
Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Manager of Client Strategy at Speedeon Data. In this episode, Jim and Lindsey discuss steps and considerations that must be taken when marketing to businesses.
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Topics: Data Dialogues Database Marketing Business Data

Data Dialogues: The Importance of Critical Thinking In Data Analytics (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 9:30:18 AM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.

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Topics: Data Dialogues Database Marketing Data Analytics Critical Thinking

Where To Find Your Next Customer

Jim Iott   |  0 Comments   |  Jul 10, 2015 4:26:13 PM

New customers are an essential part of any business. For years, marketers have struggled to identify which group of people are best to direct their marketing efforts at. New technology has made that process easier than ever before.

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Topics: Customers Data Dialogues technology, analysis, Market research, customer acquisition,

EngageNow In Effective Multicultural Marketing

Jim Iott   |  0 Comments   |  May 1, 2015 5:02:49 PM

In our April issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Decoding the Multicultural Genome, discusses how for marketers are utilizing Cultural Models and cluster segmentation strategies to overcome formidable challenges associated with multicultural marketing. 

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Topics: EngageNow eNewsletter Data Agency Multi-Cultural Marketing Data Dialogues Data Analytics Ethnic Data multicultural marketing

EngageNow in Data Driven Insights

Jim Iott   |  0 Comments   |  Feb 27, 2015 1:38:00 PM

In our Febuary issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Transform Your Data Into Loyal Customersoutlines how marketers are leveraging data to better understand their customers and meet growing expectations for relevant and impactful brand experiences through multi-channel and cross-channel engagement strategies.

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Topics: Data Dialogues Data Analytics Ethnic Data

EngageNow In Must Do Resolutions For The New Year

Jim Iott   |  0 Comments   |  Feb 6, 2015 5:44:00 PM

In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Six Must Do Resolutions for Data Driven Marketers," outlines key marketing resolutions you should be considering for the upcoming year. 

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Topics: Customer Data Data Dialogues Data Analytics Data Visualization

Data Dialogues: Data Visualization

Jim Iott   |  0 Comments   |  Jan 15, 2015 2:58:00 PM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron.  In this episode, Jim and Vanja discuss how marketers are using Data Visualization to better understand their customers and to improve marketing outcomes.

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Topics: Customer Data Data Dialogues Database Marketing Data Analytics Data Visualization

Ring In the New Year with Data Dialogues

Jim Iott   |  0 Comments   |  Dec 30, 2014 12:30:00 PM

As 2014 comes to a close, host Jim Iott toasts Data Dialogues' inaugural season by reflecting upon some of the more amusing, behind-the-scenes moments from this year's episodes.

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Topics: Data Dialogues Database Marketing Data Analytics Holidays

Data Dialogues: Holiday Special 2014

Jim Iott   |  0 Comments   |  Dec 18, 2014 12:30:00 PM

Pour a glass of egg nog, cut a piece of fruit cake, and cozy up to Speedeon Data’s special holiday edition of Data Dialogues. In this episode, host Jim Iott, President & CEO Gerard Daher, and Chief Operating Officer Joshua Shale discuss naughty and nice database marketing practices they have observed this past year. 

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Topics: Data Dialogues Database Marketing Best Practices Holidays

Data Dialogues: Data Dictionaries

Jim Iott   |  0 Comments   |  Nov 21, 2014 12:00:00 PM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss what a Data Dictionary is and why all marketers should have access to one.

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Topics: Data Dialogues Data Dictionaries The Taylor Institute University of Akron

EngageNow In The Latest Data Driven Marketing Insights

Jim Iott   |  1 Comment   |  Oct 31, 2014 12:00:00 PM

In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Omni-Channel Marketing: Taking the Plunge,” looks at why brands, despite opportunities and competitive imperatives, are hesitating to dive into omni-channel marketing strategies, and what things they can do to begin getting their feet wet. 

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Topics: EngageNow eNewsletter Mover Life Cycle Gender Data Data Dialogues

Data Dialogues: Monstrous Tales of Mover Marketing

Jim Iott   |  0 Comments   |  Oct 31, 2014 12:00:00 PM

Are your mover marketing programs a little too frightening? Do your response rates make you want to scream? Data Dialogues is back with a special Halloween episode. Host Jim Iott, is joined by G.I. Zaratsian and Lindsey Kaiser, who discuss scary tales from the mover marketing crypt, and how marketers can make the most of their own mover programs.

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Topics: Data Dialogues Database Marketing Data Analytics Best Practices

Data Dialogues: The Importance of Critical Thinking In Data Analytics

Jim Iott   |  0 Comments   |  Oct 17, 2014 11:30:00 AM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.

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Topics: Data Dialogues Database Marketing Data Analytics Critical Thinking

Data Dialogues: Business Data

Jim Iott   |  0 Comments   |  Oct 7, 2014 11:30:00 AM
Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Manager of Client Strategy at Speedeon Data. In this episode, Jim and Lindsey discuss steps and considerations that must be taken when marketing to businesses.
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Topics: Data Dialogues Database Marketing Business Data

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