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Speedeon Data Blog

The right data can bring back your best customers

Rachel Pankiw   |  0 Comments   |  Jul 14, 2017 2:14:38 PM

 

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Topics: Data Modeling win back strategy RFM model customer segmentation Data Analytics

To Acquire or Not Acquire?

Rachel Pankiw   |  0 Comments   |  Jun 23, 2017 5:20:56 PM

One of the common challenges facing today’s marketers is an abundance of customer data but the inability to translate that data into actionable insights. This is especially critical when deciding on which customers to focus your marketing resources.  For most businesses, acquiring customers is at or near the top of their priority list.  Acquiring new customers is not that difficult though. Acquiring profitable, long term customers is the real challenge. But where to start?

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Topics: Data Models Data Modeling customer acquisition, Life Stage Data Data Analytics Cloning Models

Engage and Retain Your Customers With Data Models

Rachel Pankiw   |  0 Comments   |  Jun 16, 2017 1:41:46 PM

 

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Topics: Customer Data Customer Retention Customer Strategy Data Driven Marketing Data Modeling

Save Money and Increase Response Rates: A Model Approach to Saturation Mail

Rachel Pankiw   |  0 Comments   |  Mar 30, 2017 3:26:40 PM

Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.

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Topics: Data Modeling Data Models Response Models saturation mail carrier routes Direct Mail Predictive Analytics Data Analytics

EngageNow With Predictive Analytics

Jim Iott   |  0 Comments   |  Jun 26, 2015 4:05:00 PM

Predictive analytics are on the rise and part of a confluence of rapidly evolving technologies and new data sources that are driving enterprise-wide optimization and real time, one-to-one customer engagement.

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Topics: EngageNow eNewsletter Insurance Marketing Big Data Data Analytics Ethnic Data Data Modeling multicultural marketing Trigger Marketing Predictive Analytics

Omni-Channel is "Upping the Ante" on Attribution

Jim Iott   |  0 Comments   |  Apr 17, 2015 4:42:38 PM
In today’s increasingly complex media ecosystem, marketers are adopting sophisticated omni-channel marketing strategies to bring their customers more relevant and responsive brand experiences.
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Topics: Modeled Data Data Modeling Data Models attribution models attribution modeling, attribution,

Are You Choosing the Right Data Model?

Jim Iott   |  0 Comments   |  Jan 23, 2015 4:27:00 PM

Marketers are under growing pressure to effectively consolidate and leverage an increasingly complex landscape of customer data, which includes mobile, social and other consumer generated data, internal CRM data, and highly contextual, third-party lifestyle and life-stage trigger data.

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Topics: Response Models Cloning Models Best Practices Data Modeling Data Models