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Speedeon Data Blog

When it Comes to Your Data, are You Sailing Along or Sinking?

Jim Iott   |  0 Comments   |  Aug 14, 2013 5:13:00 PM

The groundswell of online and mobile communications, rising levels of data storage and processing capabilities, and other technology innovations are expanding marketing channels and charting new courses of interaction between brands and customers. At the same time, these changes are creating a tsunami of valuable customer and marketing data.

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Topics: Data Append Data Hygiene Modeled Data Data Optimization

You Don't Need a Calculator...

Jim Iott   |  0 Comments   |  Jan 3, 2012 10:00:00 AM

Scenario: You are a Manager of Marketing for a retail company and you have a 1 million dollar budget for your marketing plan. You decide you want to spend 20% of that 1 million on a direct mail campaign targeted towards previous customers of your company.

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Topics: Data Optimization