Speedeon Data Blog

With Direct Mail, The Leverage is in The List

Danielle Capriato   |  0 Comments   |  May 10, 2019 11:52:34 AM

According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.

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Topics: Direct Mail Cloning Models Data Optimization Life Stage Data multicultural marketing Speedeon Data life stage triggers

When it Comes to Your Data, are You Sailing Along or Sinking?

Jim Iott   |  0 Comments   |  Aug 14, 2013 5:13:00 PM

The groundswell of online and mobile communications, rising levels of data storage and processing capabilities, and other technology innovations are expanding marketing channels and charting new courses of interaction between brands and customers. At the same time, these changes are creating a tsunami of valuable customer and marketing data.

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Topics: Data Append Data Hygiene Modeled Data Data Optimization

You Don't Need a Calculator...

Jim Iott   |  0 Comments   |  Jan 3, 2012 10:00:00 AM

Scenario: You are a Manager of Marketing for a retail company and you have a 1 million dollar budget for your marketing plan. You decide you want to spend 20% of that 1 million on a direct mail campaign targeted towards previous customers of your company.

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Topics: Data Optimization

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