The groundswell of online and mobile communications, rising levels of data storage and processing capabilities, and other technology innovations are expanding marketing channels and charting new courses of interaction between brands and customers. At the same time, these changes are creating a tsunami of valuable customer and marketing data.
Speedeon Data Blog
Scenario: You are a Manager of Marketing for a retail company and you have a 1 million dollar budget for your marketing plan. You decide you want to spend 20% of that 1 million on a direct mail campaign targeted towards previous customers of your company.
Topics: Data Optimization