Speedeon Data Blog

Ring In the New Year with Data Dialogues

Jim Iott   |  0 Comments   |  Dec 30, 2014 12:30:00 PM

As 2014 comes to a close, host Jim Iott toasts Data Dialogues' inaugural season by reflecting upon some of the more amusing, behind-the-scenes moments from this year's episodes.

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Topics: Data Dialogues Database Marketing Data Analytics Holidays

Data Dialogues: The Importance of Critical Thinking In Data Analytics

Jim Iott   |  0 Comments   |  Oct 17, 2014 11:30:00 AM

Data Dialogues is back with host Jim Iott, and special guest, Vanja Djuric, Director of Analytics at the Taylor Institute, and Professor of Marketing at the University of Akron. In this episode, Jim and Vanja discuss the value of critical thinking as it applies to marketing, and how critical thinking used in conjunction with data analytics.

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Topics: Data Dialogues Database Marketing Data Analytics Critical Thinking

Data Dialogues: Business Data

Jim Iott   |  0 Comments   |  Oct 7, 2014 11:30:00 AM
Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Manager of Client Strategy at Speedeon Data. In this episode, Jim and Lindsey discuss steps and considerations that must be taken when marketing to businesses.
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Topics: Data Dialogues Database Marketing Business Data

Target Consumers During Key Life Events With Trigger Marketing

Jim Iott   |  0 Comments   |  Sep 4, 2014 10:00:00 AM
Data Dialogues is back with program host, Jim Iott, and special guest, Gerard Daher, President and CEO of Speedeon Data. In this edition, Jim and Gerard discuss how marketers can use life stage data and trigger marketing programs to effectively target current and prospective customers with timely, relevant and impactful marketing communications.
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Topics: Trigger Data Data Dialogues Database Marketing Life Stage Data

Get the Most Out of Your Mover Marketing

Jim Iott   |  0 Comments   |  Aug 11, 2014 10:00:00 AM

Movers, with their propensities for heavy spending and brand switching, are a valuable consumer segment for brands across a wide-range of industries. Unfortunately, many marketers are locked into conventional marketing strategies that see movers as a monolithic group, focus on cost savings rather than return-on-investment, and view mover data as a marketing cost rather than a strategic investment.

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Topics: Mover Life Cycle Engaged Customers New Movers Database Marketing

Data Dialogues: Achieve “Model” Results with Data Models

Jim Iott   |  0 Comments   |  Aug 1, 2014 10:00:00 AM

Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.

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Topics: Modeled Data Data Dialogues Database Marketing

Speedeon Data Kicks Off “Data Dialogues” Web Series

Jim Iott   |  0 Comments   |  Jul 24, 2014 10:00:00 AM

Speedeon Data is pleased to announce the launch of “Data Dialogues” - an on-going web series covering a variety of topics concerning data analytics, database marketing, and other content relevant to achieving marketing success in today’s data-driven world. To view “Making The Most of Mover Marketing” and future episodes of Data Dialogues, please visit our Youtube channel at https://www.youtube.com/user/SpeedeonLLC 

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Topics: News and Updates New Movers Data Dialogues Database Marketing

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