Speedeon Data Blog

Five Tips to Maximize Direct Mail Response

Matt Whipple   |  0 Comments   |  Sep 19, 2019 10:56:39 AM

I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.

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Topics: Demographic Data Direct Mail Response Models Speedeon Data audience modeling life event cloning

A Dialogue About Data Append

Jim Iott   |  0 Comments   |  Apr 10, 2015 7:50:00 PM

When it comes to your marketing programs - greater insight, increased engagement, and better results, begin with current and accurate contact and marketing data.  

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Topics: Demographic Data Data Append Reverse Append

Putting a Data Lab Rat, a Big City and Big Data Into Perspective

Jim Iott   |  0 Comments   |  Oct 28, 2014 11:30:00 AM

The lead story in Monday’s online and print editions of Ad Age entitled: A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller, featured Speedeon Data, along with four other digital marketing companies and data solutions providers. 

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Topics: Demographic Data Big Data Digital Marketing

The Art and Science of Integrated Marketing

Jim Iott   |  0 Comments   |  May 9, 2013 5:00:00 PM

Simply stated, integrated marketing campaigns work. Marketing campaigns in which multiple media channels reinforce a message, offer, or desired behavior consistently outperform single-media approaches. The ability for integrated marketing approaches to generate added value, improve performance, and increase ROI has been demonstrated through a myriad of research findings, case studies, and white papers. 

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Topics: Demographic Data Modeled Data Customer Contact Data Omni Channel Integrated Marketing

Speedeon Data Celebrates Its Five-Year Anniversary

Jim Iott   |  0 Comments   |  Apr 22, 2013 5:00:00 PM

This April, Speedeon Data is celebrating its 5th Year Anniversary.  Providing the highest quality contact data, delivered expeditiously through the most innovative data products and services, has not always been the easiest path to follow or the most profitable short-term strategy.  But it has been the formula and the unique value proposition that we have consistently maintained over the past five years.

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Topics: Demographic Data News and Updates New Movers High Quality Data

Choosing Your Next Data Services Provider

Jim Iott   |  0 Comments   |  Apr 22, 2013 5:00:00 PM
The right data services provider can have a dramatic impact on your direct marketing programs by providing customer and prospect data that you need but do not have, and by enhancing the data that you already have. But the data services market is a crowded one containing a wide range of providers with varying levels of experience, capabilities and data quality. 
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Topics: Demographic Data Data Hygiene Modeled Data Customer Contact Data Mobile Phone Data

Modeled Data Provides A Model Approach To Direct Marketing

Jim Iott   |  0 Comments   |  Apr 12, 2013 4:30:00 PM

Are you aware that Modeled Data can be more accurate, powerful and complete than traditional demographic data? Modeled Data has many advantages over traditional demographic data, and can be used in a wide variety of direct marketing, customer segmentation, and data modeling applications.

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Topics: Demographic Data Direct Mail Modeled Data Life Stage Data

Finding Your Way to Successful New Mover Marketing Programs

Jim Iott   |  0 Comments   |  Sep 7, 2012 12:30:00 PM

Have you ever found yourself driving along without a clear idea of where you’re going or how you are going to get there? Unless you’re simply meandering about the countryside on a casual Sunday afternoon, you probably wish you had some navigational tools, such as a GPS unit, a map, even a compass.  

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Topics: Demographic Data Email Data Modeled Data Premovers New Movers

Is There More To Your New Movers Than A New Address?

Jim Iott   |  0 Comments   |  Jun 20, 2012 12:30:00 PM

A recently married, college educated man in his late-twenties moves from a downtown apartment to a single family home in the suburbs. An affluent woman in her mid-sixties moves from her high-end, single family home in the Midwest to a condominium in Florida. 

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Topics: Demographic Data New Movers Trigger Data

The Key to Comedy and New Movers

Jim Iott   |  0 Comments   |  May 2, 2012 12:00:00 PM

When it comes to comedy and new movers… timing is everything. 

Like a great punch line, a successful new mover campaign requires that the right message be delivered to the right audience at just the right time.

When it comes to new movers, the common approach is to communicate with movers as soon as they relocate; to reach them while they are unpacking boxes.  But this isn’t necessarily the best strategy.
Movers have defined, need-based purchase patterns regarding certain products and services before and after their move. For example, movers don’t consider new flatware in the first forty-eight hours after a move. At the same time, waiting two weeks to offer cable TV service won’t work either. Some retailers vary offers based on the time since relocation. A major “Do-It-Yourself” home improvement chain has a set strategy of communicating special offers on items like trash cans within the first week of a move, and on painting supplies and similar items at the end of the first month following a move.

When embarking on a new mover campaign, consider a data provider who maintains comprehensive, accurate and timely
 new mover data. A data provider who is able to append demographic data or modeled demographic data will further enable you to more effectively message communications and target offers to the right new mover audience. The idea is to test and understand when movers are most receptive to the offer after the move. It can be the most critical element when staging a mover campaign…and that’s no joke.

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Topics: Demographic Data Modeled Demographic Data New Movers

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