News flash…direct mail isn’t dead. In fact, direct mail remains one of the most effective marketing mediums that currently exist. Yet many marketers are adopting a primarily digital approach when communicating with consumers. It might be time to rethink what direct mail brings to the table.
Speedeon Data Blog
First party digital data provides powerful insights into online, "in-market" behavior and can be an important component to a robust customer insight and engagement strategy. However, digital data provides limited customer insights and is difficult to scale. Consider optimizing your 1st party digital data. By combining your 1st party digital data with offline, 3rd party data sources, you are able to optimize online data sources and supercharge your digital marketing campaigns.
Topics: Digital Marketing
On Sunday night, millions of consumers will sit down in front of their big screen televisions to watch the Denver Broncos take on the Carolina Panthers. At the same time, many brands will be eagerly waiting to see if their $5 Million (per 30 second) messaging is a hit, or if it flops. It’s the same story that has been going on for decades. This year, that story is beginning to change.
The lead story in Monday’s online and print editions of Ad Age entitled: A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller, featured Speedeon Data, along with four other digital marketing companies and data solutions providers.