Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Speedeon Data’s Manager of Client Strategy. In this edition, Jim and Lindsey discuss how to maximize email marketing programs, and factors to consider when building an in-house email database, incorporating email into customer prospecting campaigns, and developing mobile-friendly email marketing initiatives.
Speedeon Data Blog
Today, marketers are challenged with managing omni-channel strategies that span both traditional and digital media channels. While there seems to be a greater focus on social media and mobile advertising, it is worth remembering that E-mail continues to grow in usage and effectiveness. According to Forrester, marketers sent 838 billion emails in 2013. Email remains an important part of any digital media strategy.