Speedeon Data Blog

Five Tips to Maximize Direct Mail Response

Matt Whipple   |  0 Comments   |  Sep 19, 2019 10:56:39 AM

I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.

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Topics: Demographic Data Direct Mail Response Models Speedeon Data audience modeling life event cloning

What Makes a Good Direct Mail CTA?

Mike Gunderson, Founder and CEO, Gunderson Direct   |  0 Comments   |  Sep 11, 2019 1:56:22 PM

Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components:

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Topics: Direct Mail Speedeon Data CTA Guest Blog

Direct Mail Was Alive and Well at The Print Event

Matt Whipple   |  0 Comments   |  Aug 16, 2019 11:39:17 AM

I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and keynotes focused on helping savvy marketers capitalize on print as a profit-driving marketing channel. 

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Topics: Direct Mail Direct Mail Marketing Print Event

With Direct Mail, The Leverage is in The List

Danielle Capriato   |  0 Comments   |  May 10, 2019 11:52:34 AM

According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.

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Topics: Direct Mail Cloning Models Data Optimization Life Stage Data multicultural marketing Speedeon Data life stage triggers

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