Speedeon Data Blog

Save Money and Increase Response Rates: A Model Approach to Saturation Mail

Rachel Pankiw   |  0 Comments   |  Mar 30, 2017 3:26:40 PM

Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.

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Topics: Direct Mail Response Models Data Analytics Data Modeling Data Models Predictive Analytics saturation mail carrier routes

Rethinking Direct Mail as Part of Your Digital Strategy

Gary Wiggins   |  0 Comments   |  May 9, 2016 2:07:34 PM

News flash…direct mail isn’t dead. In fact, direct mail remains one of the most effective marketing mediums that currently exist. Yet many marketers are adopting a primarily digital approach when communicating with consumers. It might be time to rethink what direct mail brings to the table.

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Topics: Direct Mail Digital Marketing

Modeled Data Provides A Model Approach To Direct Marketing

Jim Iott   |  0 Comments   |  Apr 12, 2013 4:30:00 PM

Are you aware that Modeled Data can be more accurate, powerful and complete than traditional demographic data? Modeled Data has many advantages over traditional demographic data, and can be used in a wide variety of direct marketing, customer segmentation, and data modeling applications.

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Topics: Demographic Data Direct Mail Modeled Data Life Stage Data

There's No Place Like The Post Office For The Holidays...

Jim Iott   |  0 Comments   |  Nov 26, 2012 1:30:00 PM

With this year’s holidays just around the corner, the U.S. Postal Service once again has published its truly eye-opening “Holidays By The Numbers” brochure for 2012. The U.S. Postal Service continues as a 65 billion dollar company serving more than 150 million American homes, businesses, and PO Boxes in every state, city, town and borough in the country — delivering nearly 40 percent of the world’s mail.

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Topics: Direct Mail Holiday Mailing Holiday Spending

UAA Mail and Address Hygiene: A Solution To A $1.35 Billion Problem

Jim Iott   |  0 Comments   |  Jun 11, 2012 12:00:00 PM

Earlier this year, the United States Postal Service presented data from a 2010 Undeliverable As Addressed (UAA) study. The 2010 data was compared to data from similar studies conducted in 2004 and 1998. Although UAA mail has reduced significantly from 2004 to 2010, the overall volume of UAA mail still remains high and results in significant costs to mailers and the USPS.

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Topics: Address Hygiene Data Hygiene Direct Mail

Bargain Hunting

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:30:00 AM
In a recent study by Harris Polls, Print Media (primarily Newspaper and Magazine Advertisements) scored the highest percentages among U.S. Adults as the advertising medium most used to help find a bargain.
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Topics: Direct Mail

Staying Connected to Your Customers During a Recession

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:30:00 AM

In a down economy the companies that choose to sit on their hands and hide under a rock are usually the companies that come out of the recession wondering where all of their customers went.

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Topics: Direct Mail Customers

A Large Pizza with Pepperoni and Direct Mail

Jim Iott   |  0 Comments   |  Jan 3, 2012 11:00:00 AM

Everyone has their favorite pizza place. Whether it’s a national chain restaurant, or a local pizza shop, it’s your first call when the craving hits your stomach. But before you order, you might consider using coupons. You also might consider having it delivered rather than picking it up.

It’s obvious coupons don’t appear out of thin air when you’re ready to order. Pizza companies thrive on coupon marketing and home delivery and that is why 40% of pizza market executives and operators rank direct mail coupons as very important to their marketing efforts and 32% rank them as important, according to the  2009 Pizza Industry Study .
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Topics: Direct Mail

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