I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.
Speedeon Data Blog
Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components:
I recently returned from a trip to Minneapolis for The Print Event. This event was full of masterclasses, panels, presentations and keynotes focused on helping savvy marketers capitalize on print as a profit-driving marketing channel.
According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.