Data Dialogues is back with program host, Jim Iott, and special guest, Lindsey Kaiser, Speedeon Data’s Manager of Client Strategy. In this edition, Jim and Lindsey discuss how to maximize email marketing programs, and factors to consider when building an in-house email database, incorporating email into customer prospecting campaigns, and developing mobile-friendly email marketing initiatives.
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Today, marketers are challenged with managing omni-channel strategies that span both traditional and digital media channels. While there seems to be a greater focus on social media and mobile advertising, it is worth remembering that E-mail continues to grow in usage and effectiveness. According to Forrester, marketers sent 838 billion emails in 2013. Email remains an important part of any digital media strategy.
Have you ever found yourself driving along without a clear idea of where you’re going or how you are going to get there? Unless you’re simply meandering about the countryside on a casual Sunday afternoon, you probably wish you had some navigational tools, such as a GPS unit, a map, even a compass.
According to an article*1 in the May issue of Deliver Magazine, new homeowners purchase more products and services in the first 6 months after moving than an established resident spends in 2 years. The average new homeowner spends more than $9,000 on purchases within the first few months of a move, and the average renter spends close to $4,000. And new residents establish an average of 71 new business relationships in their first few months.