Speedeon Data Blog

Get the Most Out of Your Mover Marketing

Jim Iott   |  0 Comments   |  Aug 11, 2014 10:00:00 AM

Movers, with their propensities for heavy spending and brand switching, are a valuable consumer segment for brands across a wide-range of industries. Unfortunately, many marketers are locked into conventional marketing strategies that see movers as a monolithic group, focus on cost savings rather than return-on-investment, and view mover data as a marketing cost rather than a strategic investment.

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Topics: Mover Life Cycle Engaged Customers New Movers Database Marketing

Email: Strength in Numbers

Jim Iott   |  0 Comments   |  Jul 15, 2014 9:30:00 AM

Today, marketers are challenged with managing omni-channel strategies that span both traditional and digital media channels. While there seems to be a greater focus on social media and mobile advertising, it is worth remembering that E-mail continues to grow in usage and effectiveness. According to Forrester, marketers sent 838 billion emails in 2013. Email remains an important part of any digital media strategy.

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Topics: Email Data Engaged Customers Digital Media Omni Channel

CRMC and Our Continuing Focus on Retail

Jim Iott   |  0 Comments   |  Jun 6, 2014 9:30:00 AM

We are looking forward to many familiar and new faces at the Customer Relationship Management Conference this week in Chicago. This year’s conference marks the fifth consecutive year that Speedeon Data has been a CRMC sponsor. 

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Topics: Retail Marketing Engaged Customers CRMC Conferences Retail Solutions

Keeping Marketing in Context

Jim Iott   |  0 Comments   |  May 2, 2014 6:00:00 PM
Forrester Research recently held its annual Forum For Marketing Leaders in San Francisco. This year’s event and focus  Beyond The Campaign: Deliver Real-Time Customer Value, provided a great opportunity to touch base with knowledgeable analysts, connect with marketing executives from leading brands, and to stay abreast of important trends.
 
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Topics: Engaged Customers Customer Contact Data CRM Data Life Stage Data

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