Speedeon Data Blog

EngageNow in Holiday Insights and 2015 Predictions

Jim Iott   |  0 Comments   |  Dec 23, 2014 3:45:00 PM

 In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Data” Based Predictions For 2015,” explores predictions concerning today’s digitally connected consumer and the impact these trends are having on the marketing industry and the role of marketers within their organizations.

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Topics: EngageNow eNewsletter

A Data-Driven Approach To Ethnic Marketing

Jim Iott   |  0 Comments   |  Aug 22, 2014 10:00:00 AM

In the U.S., our largest ethnic groups - Hispanics, African Americans and Asians, command nearly $3 trillion in purchasing power collectively. Sometime around 2050, these combined groups will become our country’s new majority. Increasingly, brands are taking notice of these fundamental shifts in demography and the growing economic clout these key ethnic groups possess. 

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Topics: EngageNow eNewsletter Multi-Cultural Marketing Data Dialogues Ethnic Data

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