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EngageNow in the War on Advertising

Jim Iott   |  0 Comments   |  Dec 2, 2015 5:00:38 PM

Since the advent of the DVR, consumers have used technology to minimize their exposure to advertising. The unprecedented surge in ad blocking technologies, however, is taking the battle for the consumers’ eyeballs to a whole new level as increasing numbers of for-profit technology companies exploit a growing antipathy for intrusive ads and distrust of advertising practices.

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Topics: EngageNow eNewsletter

EngageNow in The Marriage of Offline & Online Data

Jim Iott   |  0 Comments   |  Oct 1, 2015 7:14:02 PM

Continuing innovations to demand-side platforms and other media buying technologies are helping to fulfill the promise of big data analytics and digital marketing. Increasingly, marketers are taking advantage to real-time bidding, programmatic advertising and other advancements in online targeting strategies.  

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Topics: EngageNow eNewsletter

EngageNow In The Internet of Things

Jim Iott   |  0 Comments   |  Aug 4, 2015 10:31:46 AM

The Internet of Things is rapidly asserting itself as the next transformative technological advancement in a progressively data-driven and customer-centric marketplace, increasing the interconnectivity between consumers and businesses. In this rapidly changing landscape, companies cannot afford to sit on the sidelines of IoT development for long. In the latest edition of EngageNow, our feature article, “The Internet of Things In A New Age of Customer Experience”, examines how the IoT will enable companies to better understand their customers, predict and anticipate their behaviors, and engage them in highly contextualized, real-time, one-to-one interactions. 

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Topics: EngageNow eNewsletter July

EngageNow With Predictive Analytics

Jim Iott   |  0 Comments   |  Jun 26, 2015 4:05:00 PM

Predictive analytics are on the rise and part of a confluence of rapidly evolving technologies and new data sources that are driving enterprise-wide optimization and real time, one-to-one customer engagement.

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Topics: EngageNow eNewsletter Insurance Marketing Big Data Data Analytics Ethnic Data Data Modeling multicultural marketing Trigger Marketing Predictive Analytics

EngageNow With the Most Recent Mover Trends

Jim Iott   |  0 Comments   |  Jun 5, 2015 12:31:47 PM

In our latest issue of EngageNow, we discuss the latest in New Mover spending and migration trends. 

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Topics: EngageNow eNewsletter Premovers New Movers May 2015, Mover Data, newsletter,

EngageNow In Effective Multicultural Marketing

Jim Iott   |  0 Comments   |  May 1, 2015 5:02:49 PM

In our April issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Decoding the Multicultural Genome, discusses how for marketers are utilizing Cultural Models and cluster segmentation strategies to overcome formidable challenges associated with multicultural marketing. 

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Topics: EngageNow eNewsletter Data Agency Multi-Cultural Marketing Data Dialogues Data Analytics Ethnic Data multicultural marketing

EngageNow In Data Driven Omni-Channel Marketing

Jim Iott   |  0 Comments   |  Mar 27, 2015 4:18:08 PM

In our March issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Omni-Channel is "Upping the Ante" on Attribution, discusses the growing need for omni-channel marketers to adopt advanced attribution methodologies in order to more effectively measure and manage complex, multi-media marketing initiatives.   

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Topics: EngageNow eNewsletter

EngageNow in Holiday Insights and 2015 Predictions

Jim Iott   |  0 Comments   |  Dec 23, 2014 3:45:00 PM

 In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Data” Based Predictions For 2015,” explores predictions concerning today’s digitally connected consumer and the impact these trends are having on the marketing industry and the role of marketers within their organizations.

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Topics: EngageNow eNewsletter

EngageNow in More Data Driven Insights

Jim Iott   |  0 Comments   |  Dec 1, 2014 12:00:00 PM

In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “The Emergence of the New Data Agency,” examines how the demand for big data analytics and omni-channel marketing solutions is driving the emergence of the

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Topics: EngageNow eNewsletter Data Agency High Quality Data Mover Marketing

EngageNow In The Latest Data Driven Marketing Insights

Jim Iott   |  1 Comment   |  Oct 31, 2014 12:00:00 PM

In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Omni-Channel Marketing: Taking the Plunge,” looks at why brands, despite opportunities and competitive imperatives, are hesitating to dive into omni-channel marketing strategies, and what things they can do to begin getting their feet wet. 

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Topics: EngageNow eNewsletter Mover Life Cycle Gender Data Data Dialogues

A Data-Driven Approach To Ethnic Marketing

Jim Iott   |  0 Comments   |  Aug 22, 2014 10:00:00 AM

In the U.S., our largest ethnic groups - Hispanics, African Americans and Asians, command nearly $3 trillion in purchasing power collectively. Sometime around 2050, these combined groups will become our country’s new majority. Increasingly, brands are taking notice of these fundamental shifts in demography and the growing economic clout these key ethnic groups possess. 

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Topics: EngageNow eNewsletter Multi-Cultural Marketing Data Dialogues Ethnic Data