Posts by Topic

see all

Recent Posts

Speedeon Data Blog

EngageNow With Predictive Analytics

Jim Iott   |  0 Comments   |  Jun 26, 2015 4:05:00 PM

Predictive analytics are on the rise and part of a confluence of rapidly evolving technologies and new data sources that are driving enterprise-wide optimization and real time, one-to-one customer engagement.

Read More

Topics: EngageNow eNewsletter Insurance Marketing Big Data Data Analytics Ethnic Data Data Modeling multicultural marketing Trigger Marketing Predictive Analytics

EngageNow In Effective Multicultural Marketing

Jim Iott   |  0 Comments   |  May 1, 2015 5:02:49 PM

In our April issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Decoding the Multicultural Genome, discusses how for marketers are utilizing Cultural Models and cluster segmentation strategies to overcome formidable challenges associated with multicultural marketing. 

Read More

Topics: EngageNow eNewsletter Data Agency Multi-Cultural Marketing Data Dialogues Data Analytics Ethnic Data multicultural marketing

EngageNow in Data Driven Insights

Jim Iott   |  0 Comments   |  Feb 27, 2015 1:38:00 PM

In our Febuary issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Transform Your Data Into Loyal Customersoutlines how marketers are leveraging data to better understand their customers and meet growing expectations for relevant and impactful brand experiences through multi-channel and cross-channel engagement strategies.

Read More

Topics: Data Dialogues Data Analytics Ethnic Data

A Data-Driven Approach To Ethnic Marketing

Jim Iott   |  0 Comments   |  Aug 22, 2014 10:00:00 AM

In the U.S., our largest ethnic groups - Hispanics, African Americans and Asians, command nearly $3 trillion in purchasing power collectively. Sometime around 2050, these combined groups will become our country’s new majority. Increasingly, brands are taking notice of these fundamental shifts in demography and the growing economic clout these key ethnic groups possess. 

Read More

Topics: EngageNow eNewsletter Multi-Cultural Marketing Data Dialogues Ethnic Data

PIMA’s MidYear Meeting & Tradeshow Hits All the Right Notes

Jim Iott   |  0 Comments   |  Jul 22, 2014 9:30:00 AM

Congratulations to Mona Buckley and the entire PIMA staff for hosting another outstanding MidYear Meeting & Tradeshow. Once again, another PIMA event left Speedeon Data better connected with leading thinkers and practitioners within insurance marketing, and better informed about the important issues facing the insurance industry.

Read More

Topics: PIMA Conferences Multi-Cultural Marketing Ethnic Data