In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “The Emergence of the New Data Agency,” examines how the demand for big data analytics and omni-channel marketing solutions is driving the emergence of the
Speedeon Data Blog
With life comes change and with change comes opportunity. Getting married, buying a new home, having children and even becoming “newly single” are some of the important milestones in all of our lives. As our circumstances change, needs change dramatically.
Data models enable marketers to gain valuable insight into current or potential customers, to optimize product/ service offerings or promotional offers, and to improve marketing program results. Direct marketers often utilize Response Models and Cloning Models, each of which are built and perform differently, answer different questions, and present unique advantages and disadvantages. So what is the right data model for you? The choice depends on your objectives.
Last week, Speedeon Data took part in another successful Customer Relationship Management Conference in Chicago. Thank you to our hardworking friends at CRMC who put on another outstanding event. I also want to thank Joe’s Stone Crab, our cohosts, Harte-Hanks and Kobie Marketing, and everyone who attended our networking dinner on Tuesday evening for making the event such a big success. Hopefully everyone enjoyed themselves as much as I did.
Like most direct marketers, you would like more useful insight into your current and prospective customers. Effective data models enable enhanced customer and prospect profiling, improved segmentation, more efficient usage of marketing assets, and better overall results. But where do you begin?
This April, Speedeon Data is celebrating its 5th Year Anniversary. Providing the highest quality contact data, delivered expeditiously through the most innovative data products and services, has not always been the easiest path to follow or the most profitable short-term strategy. But it has been the formula and the unique value proposition that we have consistently maintained over the past five years.
Ok, you vigilantly brush and floss in the morning, at night, and in between meals. You religiously rinse with the latest anti-bacterial, super-fluoridated, ADA-endorsed mouthwashes. Your idea of a “treat” is periodically giving your already pristine “chompers” a surgical dousing with your top-of-the-line water flosser. Good for you and your teeth - you are doing all you can to battle tooth decay and gum disease.