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EngageNow In The Internet of Things

Jim Iott   |  0 Comments   |  Aug 4, 2015 10:31:46 AM

The Internet of Things is rapidly asserting itself as the next transformative technological advancement in a progressively data-driven and customer-centric marketplace, increasing the interconnectivity between consumers and businesses. In this rapidly changing landscape, companies cannot afford to sit on the sidelines of IoT development for long. In the latest edition of EngageNow, our feature article, “The Internet of Things In A New Age of Customer Experience”, examines how the IoT will enable companies to better understand their customers, predict and anticipate their behaviors, and engage them in highly contextualized, real-time, one-to-one interactions. 

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Topics: EngageNow eNewsletter July

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