Speedeon Data Blog

With Direct Mail, The Leverage is in The List

Danielle Capriato   |  0 Comments   |  May 10, 2019 11:52:34 AM

According to Forbes, U.S. advertisers spend $167 per person on direct mail to earn $2,095. That's 1,300% return on investment. Furthermore, average response rates for direct mail are 3.7% compared to 2% for mobile, 1% for email, 1% for social media, and 0.2% for internet display.

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Topics: Direct Mail Cloning Models Data Optimization Life Stage Data multicultural marketing Speedeon Data life stage triggers

How to Create High Performing Digital Audiences in Three Easy Steps

Kyle Kittleson   |  0 Comments   |  May 3, 2018 3:19:08 PM


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Topics: Life Stage Data Data Models digital onboarding offline data

To Acquire or Not Acquire?

Rachel Pankiw   |  0 Comments   |  Jun 23, 2017 5:20:56 PM

One of the common challenges facing today’s marketers is an abundance of customer data but the inability to translate that data into actionable insights. This is especially critical when deciding on which customers to focus your marketing resources.  For most businesses, acquiring customers is at or near the top of their priority list.  Acquiring new customers is not that difficult though. Acquiring profitable, long term customers is the real challenge. But where to start?

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Topics: Cloning Models Life Stage Data Data Analytics Data Modeling Data Models

How to engage “ready to buy” customers with life stage data

Rachel Pankiw   |  0 Comments   |  May 5, 2017 12:02:56 PM

If you’re like most marketers, you’re probably trying to get greater visibility into the key factors that drive purchase decisions and impact customer behavior for your brand or product. This can be a challenge though as most of our purchasing behavior is habitual in nature. Shopping habits are likely to shift, however, while consumers are experiencing major life events such as college graduation, marriage, the birth of a child or purchase of a home. Ads featuring timely and relevant marketing messages can impact a person’s shopping habits for years to come. 

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Topics: Customer Data CRM Data Life Stage Data Data Analytics customer engagement strategy

Real-Time Data is the Key to Data-Driven Success in 2016

Gary Wiggins   |  0 Comments   |  Feb 19, 2016 4:46:11 PM


Marketers have quickly learned that “Big Data” isn’t enough to improve overall ROI. Instead marketers must take insights from derived data and utilize them to drive personalized marketing communications.

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Topics: Life Stage Data Mover Data, Real Time Data

Boost Insurance Sales With Ongoing Trigger Data Updates

Jim Iott   |  0 Comments   |  Jan 8, 2016 5:30:00 PM

Insurance purchases are often triggered by key life events, such as when customers are move, get married, have children, or get divorced.  Life stages are key drivers for retaining current policyholders and for upselling or cross-selling new insurance products.   

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Topics: Life Stage Data DataWatch

Target Consumers During Key Life Events With Trigger Marketing

Jim Iott   |  0 Comments   |  Sep 4, 2014 10:00:00 AM
Data Dialogues is back with program host, Jim Iott, and special guest, Gerard Daher, President and CEO of Speedeon Data. In this edition, Jim and Gerard discuss how marketers can use life stage data and trigger marketing programs to effectively target current and prospective customers with timely, relevant and impactful marketing communications.
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Topics: Trigger Data Data Dialogues Database Marketing Life Stage Data

Keeping Marketing in Context

Jim Iott   |  0 Comments   |  May 2, 2014 6:00:00 PM
Forrester Research recently held its annual Forum For Marketing Leaders in San Francisco. This year’s event and focus  Beyond The Campaign: Deliver Real-Time Customer Value, provided a great opportunity to touch base with knowledgeable analysts, connect with marketing executives from leading brands, and to stay abreast of important trends.
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Topics: Engaged Customers Customer Contact Data CRM Data Life Stage Data

Maximize Lifetime Value with Life Stage Data

Jim Iott   |  0 Comments   |  Apr 9, 2014 6:00:00 PM

With life comes change and with change comes opportunity. Getting married, buying a new home, having children and even becoming “newly single” are some of the important milestones in all of our lives. As our circumstances change, needs change dramatically.

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Topics: CRM Data Trigger Data High Quality Data Life Stage Data

Modeled Data Provides A Model Approach To Direct Marketing

Jim Iott   |  0 Comments   |  Apr 12, 2013 4:30:00 PM

Are you aware that Modeled Data can be more accurate, powerful and complete than traditional demographic data? Modeled Data has many advantages over traditional demographic data, and can be used in a wide variety of direct marketing, customer segmentation, and data modeling applications.

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Topics: Demographic Data Direct Mail Modeled Data Life Stage Data

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