Speedeon Data Blog

Insights on B2B Lead Generation from The ANA

Anthony Pauley   |  0 Comments   |  Aug 27, 2019 10:42:38 AM

I recently joined fellow marketing colleagues at a meeting of the Midwest Chapter of the ANA B2B Committee in Chicago. The focus of this meeting was on lead generation, and we enjoyed brainstorming solutions to the customer acquisition problems marketers face every day.

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Topics: Predictive Analytics Marketing Target Marketing lead generation Data

Deep Dive Into Analytics: How to Build a Predictive Model

Brandon Mathias   |  0 Comments   |  Aug 26, 2019 7:00:00 AM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part II in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition. You can read Part I here.

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Topics: Predictive Analytics predictive modeling Speedeon Data Marketing predictive analytics for acquisition series

Three Things to Align for Targeted Marketing Success

Justin Nelson   |  0 Comments   |  Aug 20, 2019 2:01:46 PM

I was recently reflecting on a quote by Charles De Gaulle: “Victory often goes to the army that makes the least mistakes, not the most brilliant plans.”  As a Cleveland sports fan, I’m well aware of how mistakes can impact the outcome of the game and result in an upsetting defeat… but the implications of this quote extend well beyond that of a notable French statesman and sports teams.

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Topics: Speedeon Data Marketing Target Marketing Audience Alignment Messaging Call-To-Action

How Our Core Values Are A Function Of Speedeon’s Success

Danielle Capriato   |  0 Comments   |  Aug 7, 2019 9:16:21 AM

11 years ago, Speedeon Data CEO Gerard Daher set out to create a company that would be different.

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Topics: Speedeon Data Marketing company values values Core Value

Deep Dive Into Analytics: Predictive Models for Customer Acquisition

Brandon Mathias   |  0 Comments   |  Jul 30, 2019 3:10:52 PM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part I in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition.

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Topics: Predictive Analytics customer acquisition, predictive modeling Speedeon Data Marketing predictive analytics for acquisition series

In B2B Marketing, Data Is Just The Beginning

Anthony Pauley   |  0 Comments   |  Jul 2, 2019 9:22:32 AM

B2B marketers know that great direct marketing campaigns start with accurate data: A 2018 study showed that 89% of marketers believe data quality is critical in driving B2B sales and marketing campaigns.

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Topics: Customer Retention Speedeon Data B2B Marketing Campaign Reporting Business To Business

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