Speedeon Data Blog

Data Dialogues: Achieve “Model” Results with Data Models (Speedeon Data Video Content)

Jim Iott   |  0 Comments   |  Oct 21, 2016 10:07:21 AM

Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.

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Topics: Modeled Data Data Dialogues Database Marketing

Reaching Mortgage Customers At The Right Time

Jim Iott   |  0 Comments   |  May 8, 2015 6:44:00 PM

Connecting with the right home buyers at the right time is the best way to drive remarkable results in your home mortgage sales and marketing programs.  Reaching home buyers when they are putting their existing homes on the market ensures that you are the first to reach this valuable audience when they are most likely exhibiting a growing interest in a new home mortgage. 

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Topics: Modeled Data Premovers Mover Marketing

Omni-Channel is "Upping the Ante" on Attribution

Jim Iott   |  0 Comments   |  Apr 17, 2015 4:42:38 PM
In today’s increasingly complex media ecosystem, marketers are adopting sophisticated omni-channel marketing strategies to bring their customers more relevant and responsive brand experiences.
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Topics: Modeled Data Data Modeling Data Models attribution models attribution modeling, attribution,

Data Dialogues: Achieve “Model” Results with Data Models

Jim Iott   |  0 Comments   |  Aug 1, 2014 10:00:00 AM

Data Dialogues is back with program host, Jim Iott, and special guest, Joshua Shale, Speedeon Data’s Chief Operating Officer, to discuss data modeling, how data models enable you to better understand and target your current or prospective customers, and how a wide variety of data models can lead to dramatic improvements in your marketing programs.

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Topics: Modeled Data Data Dialogues Database Marketing

Choosing The Right Data Model

Jim Iott   |  0 Comments   |  Aug 22, 2013 5:30:00 PM

Data models enable marketers to gain valuable insight into current or potential customers, to optimize product/ service offerings or promotional offers, and to improve marketing program results. Direct marketers often utilize Response Models and Cloning Models, each of which are built and perform differently, answer different questions, and present unique advantages and disadvantages. So what is the right data model for you? The choice depends on your objectives.

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Topics: Modeled Data Response Models Cloning Models High Quality Data

When it Comes to Your Data, are You Sailing Along or Sinking?

Jim Iott   |  0 Comments   |  Aug 14, 2013 5:13:00 PM

The groundswell of online and mobile communications, rising levels of data storage and processing capabilities, and other technology innovations are expanding marketing channels and charting new courses of interaction between brands and customers. At the same time, these changes are creating a tsunami of valuable customer and marketing data.

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Topics: Data Append Data Hygiene Modeled Data Data Optimization

Introducing Customized Insight That Is Efficient And Cost-Effective

Jim Iott   |  0 Comments   |  May 23, 2013 5:00:00 PM

Like most direct marketers, you would like more useful insight into your current and prospective customers. Effective data models enable enhanced customer and prospect profiling, improved segmentation, more efficient usage of marketing assets, and better overall results. But where do you begin?

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Topics: Modeled Data Customer Contact Data High Quality Data

The Art and Science of Integrated Marketing

Jim Iott   |  0 Comments   |  May 9, 2013 5:00:00 PM

Simply stated, integrated marketing campaigns work. Marketing campaigns in which multiple media channels reinforce a message, offer, or desired behavior consistently outperform single-media approaches. The ability for integrated marketing approaches to generate added value, improve performance, and increase ROI has been demonstrated through a myriad of research findings, case studies, and white papers. 

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Topics: Demographic Data Modeled Data Customer Contact Data Omni Channel Integrated Marketing

Choosing Your Next Data Services Provider

Jim Iott   |  0 Comments   |  Apr 22, 2013 5:00:00 PM
The right data services provider can have a dramatic impact on your direct marketing programs by providing customer and prospect data that you need but do not have, and by enhancing the data that you already have. But the data services market is a crowded one containing a wide range of providers with varying levels of experience, capabilities and data quality. 
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Topics: Demographic Data Data Hygiene Modeled Data Customer Contact Data Mobile Phone Data

Modeled Data Provides A Model Approach To Direct Marketing

Jim Iott   |  0 Comments   |  Apr 12, 2013 4:30:00 PM

Are you aware that Modeled Data can be more accurate, powerful and complete than traditional demographic data? Modeled Data has many advantages over traditional demographic data, and can be used in a wide variety of direct marketing, customer segmentation, and data modeling applications.

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Topics: Demographic Data Direct Mail Modeled Data Life Stage Data

Finding Your Way to Successful New Mover Marketing Programs

Jim Iott   |  0 Comments   |  Sep 7, 2012 12:30:00 PM

Have you ever found yourself driving along without a clear idea of where you’re going or how you are going to get there? Unless you’re simply meandering about the countryside on a casual Sunday afternoon, you probably wish you had some navigational tools, such as a GPS unit, a map, even a compass.  

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Topics: Demographic Data Email Data Modeled Data Premovers New Movers

New Trends and a New Solution for New Mover Marketers

Jim Iott   |  0 Comments   |  Aug 13, 2012 12:30:00 PM

According to Realtor.com’s Real Estate Data Trends for June 2012, key indicators suggest that the country’s housing market has turned the corner and is heading down a slow, but steady path to recovery. However, the report later cautions readers that despite lower inventories, rising list prices, and a generally faster moving marketplace, real estate markets remain fragile and the emerging recovery could be undermined by adverse economic events or loss of consumer confidence. 

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Topics: Modeled Data Modeled New Movers New Movers

Getting More with Less – Enhancing New Mover Programs with Modeled Data

Jim Iott   |  0 Comments   |  Mar 28, 2012 11:30:00 AM

When it comes to new mover mailings (and other direct mail programs for that matter), if you want to increase your responses, you are likely going to increase your direct mail quantity. More is better – Right? Not necessarily. Direct mail costs are mostly fixed and linear, and the probability of an additional new mover responding is diminishing.

So how do you get more responses or at least maintain responses with fewer pieces of direct mail? The answer is…with modeled data.


By utilizing a modeled new mover program that combines new mover data with modeled zip+4 data, direct marketers are able to segment new movers based on their relative likelihood of response. This enables marketers to increase or decrease the number of mail pieces according to factors such as cost and response rate. Ultimately, a modeled new mover program facilitates greater optimization of costs, improved predictability of response, and increased new mover program success.


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Topics: Modeled Data New Movers

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