As people relocate, their needs, purchase behaviors, and spending habits change dramatically across a broad spectrum of products and services. During this period of increased spending and brand switching, it is critical for brands to reach current and prospective customers with the right message ahead of the competition.
Speedeon Data Blog
In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Omni-Channel Marketing: Taking the Plunge,” looks at why brands, despite opportunities and competitive imperatives, are hesitating to dive into omni-channel marketing strategies, and what things they can do to begin getting their feet wet.
Movers, with their propensities for heavy spending and brand switching, are a valuable consumer segment for brands across a wide-range of industries. Unfortunately, many marketers are locked into conventional marketing strategies that see movers as a monolithic group, focus on cost savings rather than return-on-investment, and view mover data as a marketing cost rather than a strategic investment.
With new homeowners spending on average $9,000 and renters spending on average $4,000 prior to and following their relocation, pre-movers and new movers represent a lucrative market for companies offering a wide spectrum goods and services.