Speedeon Data Blog

When It Comes To Mover Marketing, The Data Makes the Difference

Jim Iott   |  0 Comments   |  Dec 11, 2015 4:32:22 PM

As people relocate, their needs, purchase behaviors, and spending habits change dramatically across a broad spectrum of products and services. During this period of increased spending and brand switching, it is critical for brands to reach current and prospective customers with the right message ahead of the competition.

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Topics: Mover Life Cycle Modeled New Movers Premovers New Movers Mover Marketing Mover Data,

EngageNow In The Latest Data Driven Marketing Insights

Jim Iott   |  1 Comment   |  Oct 31, 2014 12:00:00 PM

In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “Omni-Channel Marketing: Taking the Plunge,” looks at why brands, despite opportunities and competitive imperatives, are hesitating to dive into omni-channel marketing strategies, and what things they can do to begin getting their feet wet. 

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Topics: EngageNow eNewsletter Mover Life Cycle Gender Data Data Dialogues

Get the Most Out of Your Mover Marketing

Jim Iott   |  0 Comments   |  Aug 11, 2014 10:00:00 AM

Movers, with their propensities for heavy spending and brand switching, are a valuable consumer segment for brands across a wide-range of industries. Unfortunately, many marketers are locked into conventional marketing strategies that see movers as a monolithic group, focus on cost savings rather than return-on-investment, and view mover data as a marketing cost rather than a strategic investment.

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Topics: Mover Life Cycle Engaged Customers New Movers Database Marketing

The Mover Life Cycle: Making All the Right Moves With New Movers

Jim Iott   |  0 Comments   |  Jan 16, 2013 4:30:00 PM

With new homeowners spending on average $9,000 and renters spending on average $4,000 prior to and following their relocation, pre-movers and new movers represent a lucrative market for companies offering a wide spectrum goods and services.

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Topics: Mover Life Cycle Premovers New Movers

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