Speedeon Data Blog
As people relocate, their needs, purchase behaviors, and spending habits change dramatically across a broad spectrum of products and services. During this period of increased spending and brand switching, it is critical for brands to reach current and prospective customers with the right message ahead of the competition.
Connecting with the right home buyers at the right time is the best way to drive remarkable results in your home mortgage sales and marketing programs. Reaching home buyers when they are putting their existing homes on the market ensures that you are the first to reach this valuable audience when they are most likely exhibiting a growing interest in a new home mortgage.
Movers, with their propensity for heavy spending and brand switching, are a valuable consumer segment for brands across a wide-range of industries.
Topics: Mover Marketing
In our current issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, “The Emergence of the New Data Agency,” examines how the demand for big data analytics and omni-channel marketing solutions is driving the emergence of the