In our April issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Decoding the Multicultural Genome, discusses how for marketers are utilizing Cultural Models and cluster segmentation strategies to overcome formidable challenges associated with multicultural marketing.
Speedeon Data Blog
In the U.S., our largest ethnic groups - Hispanics, African Americans and Asians, command nearly $3 trillion in purchasing power collectively. Sometime around 2050, these combined groups will become our country’s new majority. Increasingly, brands are taking notice of these fundamental shifts in demography and the growing economic clout these key ethnic groups possess.
Congratulations to Mona Buckley and the entire PIMA staff for hosting another outstanding MidYear Meeting & Tradeshow. Once again, another PIMA event left Speedeon Data better connected with leading thinkers and practitioners within insurance marketing, and better informed about the important issues facing the insurance industry.