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Speedeon Data Blog

EngageNow In Effective Multicultural Marketing

Jim Iott   |  0 Comments   |  May 1, 2015 5:02:49 PM

In our April issue of EngageNow, the monthly eNewsletter from Speedeon Data, the feature article, Decoding the Multicultural Genome, discusses how for marketers are utilizing Cultural Models and cluster segmentation strategies to overcome formidable challenges associated with multicultural marketing. 

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Topics: EngageNow eNewsletter Data Agency Multi-Cultural Marketing Data Dialogues Data Analytics Ethnic Data multicultural marketing

A Data-Driven Approach To Ethnic Marketing

Jim Iott   |  0 Comments   |  Aug 22, 2014 10:00:00 AM

In the U.S., our largest ethnic groups - Hispanics, African Americans and Asians, command nearly $3 trillion in purchasing power collectively. Sometime around 2050, these combined groups will become our country’s new majority. Increasingly, brands are taking notice of these fundamental shifts in demography and the growing economic clout these key ethnic groups possess. 

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Topics: EngageNow eNewsletter Multi-Cultural Marketing Data Dialogues Ethnic Data

PIMA’s MidYear Meeting & Tradeshow Hits All the Right Notes

Jim Iott   |  0 Comments   |  Jul 22, 2014 9:30:00 AM

Congratulations to Mona Buckley and the entire PIMA staff for hosting another outstanding MidYear Meeting & Tradeshow. Once again, another PIMA event left Speedeon Data better connected with leading thinkers and practitioners within insurance marketing, and better informed about the important issues facing the insurance industry.

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Topics: PIMA Conferences Multi-Cultural Marketing Ethnic Data