Speedeon Data Blog

Email: Strength in Numbers

Jim Iott   |  0 Comments   |  Jul 15, 2014 9:30:00 AM

Today, marketers are challenged with managing omni-channel strategies that span both traditional and digital media channels. While there seems to be a greater focus on social media and mobile advertising, it is worth remembering that E-mail continues to grow in usage and effectiveness. According to Forrester, marketers sent 838 billion emails in 2013. Email remains an important part of any digital media strategy.

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Topics: Email Data Engaged Customers Digital Media Omni Channel

The Art and Science of Integrated Marketing

Jim Iott   |  0 Comments   |  May 9, 2013 5:00:00 PM

Simply stated, integrated marketing campaigns work. Marketing campaigns in which multiple media channels reinforce a message, offer, or desired behavior consistently outperform single-media approaches. The ability for integrated marketing approaches to generate added value, improve performance, and increase ROI has been demonstrated through a myriad of research findings, case studies, and white papers. 

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Topics: Demographic Data Modeled Data Customer Contact Data Omni Channel Integrated Marketing

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