Today, marketers are challenged with managing omni-channel strategies that span both traditional and digital media channels. While there seems to be a greater focus on social media and mobile advertising, it is worth remembering that E-mail continues to grow in usage and effectiveness. According to Forrester, marketers sent 838 billion emails in 2013. Email remains an important part of any digital media strategy.
Speedeon Data Blog
Simply stated, integrated marketing campaigns work. Marketing campaigns in which multiple media channels reinforce a message, offer, or desired behavior consistently outperform single-media approaches. The ability for integrated marketing approaches to generate added value, improve performance, and increase ROI has been demonstrated through a myriad of research findings, case studies, and white papers.