Today, marketers are challenged with managing omni-channel strategies that span both traditional and digital media channels. While there seems to be a greater focus on social media and mobile advertising, it is worth remembering that E-mail continues to grow in usage and effectiveness. According to Forrester, marketers sent 838 billion emails in 2013. Email remains an important part of any digital media strategy.
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Speedeon Data Blog
Simply stated, integrated marketing campaigns work. Marketing campaigns in which multiple media channels reinforce a message, offer, or desired behavior consistently outperform single-media approaches. The ability for integrated marketing approaches to generate added value, improve performance, and increase ROI has been demonstrated through a myriad of research findings, case studies, and white papers.