Speedeon Data Blog

Analytics for Acquisition: How to Build a Predictive Model

Brandon Mathias   |  0 Comments   |  Sep 24, 2019 3:01:45 PM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part III in a series exploring how predictive models can be used in new customer acquisition. You can read Part I here, and Part II here.

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Topics: Predictive Analytics predictive modeling Speedeon Data Acquisition Marketing

Four Takeaways from ANA Data & Measurement

Ed Ksobiech and Tom DeFloria   |  0 Comments   |  Sep 18, 2019 3:23:07 PM

We recently had the pleasure of attending the ANA 2019 Data & Measurement Conference Presented by Google.

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Topics: Predictive Analytics Speedeon Data Multichannel Marketing Target Marketing Addressable TV Measure Marketing Programs Insuretech

Insights on B2B Lead Generation from The ANA

Anthony Pauley   |  0 Comments   |  Aug 27, 2019 10:42:38 AM

I recently joined fellow marketing colleagues at a meeting of the Midwest Chapter of the ANA B2B Committee in Chicago. The focus of this meeting was on lead generation, and we enjoyed brainstorming solutions to the customer acquisition problems marketers face every day.

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Topics: Predictive Analytics Marketing Target Marketing lead generation Data

Deep Dive Into Analytics: How to Build a Predictive Model

Brandon Mathias   |  0 Comments   |  Aug 26, 2019 7:00:00 AM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part II in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition. You can read Part I here.

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Topics: Predictive Analytics predictive modeling Speedeon Data Marketing predictive analytics for acquisition series

Deep Dive Into Analytics: Predictive Models for Customer Acquisition

Brandon Mathias   |  0 Comments   |  Jul 30, 2019 3:10:52 PM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part I in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition.

Read More

Topics: Predictive Analytics predictive modeling Speedeon Data Marketing predictive analytics for acquisition series

3 Steps for DTC Brands Who Want to Increase Acquisition

Danielle Capriato   |  0 Comments   |  Mar 4, 2019 12:21:44 PM

Direct-to-Consumer brands have been shaking up the retail space for the past few years to great fanfare.

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Topics: Predictive Analytics Speedeon Data DTC Direct to consumer Acquisition Increase engagement

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Data Analytics Predictive Analytics Data Driven Marketing predictive modeling

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