Speedeon Data Blog

Analytics for Acquisition: How to Build a Predictive Model

Brandon Mathias   |  0 Comments   |  Sep 24, 2019 3:01:45 PM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part III in a series exploring how predictive models can be used in new customer acquisition. You can read Part I here, and Part II here.

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Topics: Predictive Analytics predictive modeling Speedeon Data Acquisition Marketing

Four Takeaways from ANA Data & Measurement

Ed Ksobiech and Tom DeFloria   |  0 Comments   |  Sep 18, 2019 3:23:07 PM

We recently had the pleasure of attending the ANA 2019 Data & Measurement Conference Presented by Google.

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Topics: Predictive Analytics Speedeon Data Multichannel Marketing Target Marketing Addressable TV Measure Marketing Programs Insuretech

Insights on B2B Lead Generation from The ANA

Anthony Pauley   |  0 Comments   |  Aug 27, 2019 10:42:38 AM

I recently joined fellow marketing colleagues at a meeting of the Midwest Chapter of the ANA B2B Committee in Chicago. The focus of this meeting was on lead generation, and we enjoyed brainstorming solutions to the customer acquisition problems marketers face every day.

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Topics: Predictive Analytics Marketing Target Marketing lead generation Data

Deep Dive Into Analytics: How to Build a Predictive Model

Brandon Mathias   |  0 Comments   |  Aug 26, 2019 7:00:00 AM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part II in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition. You can read Part I here.

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Topics: Predictive Analytics predictive modeling Speedeon Data Marketing predictive analytics for acquisition series

Deep Dive Into Analytics: Predictive Models for Customer Acquisition

Brandon Mathias   |  0 Comments   |  Jul 30, 2019 3:10:52 PM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part I in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition.

Read More

Topics: Predictive Analytics predictive modeling Speedeon Data Marketing predictive analytics for acquisition series

3 Steps for DTC Brands Who Want to Increase Acquisition

Danielle Capriato   |  0 Comments   |  Mar 4, 2019 12:21:44 PM

Direct-to-Consumer brands have been shaking up the retail space for the past few years to great fanfare.

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Topics: Predictive Analytics Speedeon Data DTC Direct to consumer Acquisition Increase engagement

3 Steps for DTC Brands Who Want to Increase Acquisition

Danielle Capriato   |  0 Comments   |  Feb 26, 2019 11:57:49 AM

 

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Topics: Predictive Analytics Speedeon Data DTC Direct to consumer

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Data Analytics Predictive Analytics Data Driven Marketing predictive modeling

Save Money and Increase Response Rates: A Model Approach to Saturation Mail

Rachel Pankiw   |  0 Comments   |  Mar 30, 2017 3:26:40 PM

Saturation mail has long been used by marketers as a cost effective way to saturate a neighborhood with their direct mail communications via carrier routes. But traditional saturation mail strategies present marketers with a dilemma; big savings on list costs and postal rates versus imprecise targeting and potentially lower response rates. Response models can help marketers better optimize their saturation mail programs, resulting in increased targeting capabilities and response rates along with reduced print and postage costs.

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Topics: Direct Mail Response Models Data Analytics Data Modeling Data Models Predictive Analytics saturation mail carrier routes

EngageNow in Social Media and Predictive Analytics

Jim Iott   |  0 Comments   |  Aug 31, 2015 5:04:00 PM

Are you hoping to become a social media marketing superhero? The importance of social media as an engagement channel and rich resource for customer insights is well established. Brands have been on a continued quest to harness the underlying value contained within the considerable volumes and varieties of social media and other digital data sources. Increasingly, they are turning to predictive analytics to uncover customer behaviors and sentiment, identify emerging trends, and ultimately predict consumer intent and future behavior. In the latest edition of EngageNow, our feature article, “Becoming A Social Media Marketing Superhero” examines the growing importance of social media and the increasing interest in predictive analytics as a means of harnessing social media’s considerable potential.

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Topics: Predictive Analytics Social Media

Predictive Analytics: A Penny Earned and a Penny Saved

Jim Iott   |  0 Comments   |  Aug 18, 2015 6:25:00 PM

Just like there are two-sides to a penny, there are two fundamental ways of considering marketing, sales and business performance overall.  There is the topline and the bottom-line. Like the two sides of a coin, revenue and costs are intrinsically related to each other through the concepts of profit and return-on-investment.  Although business activities most often tend to be viewed from a binary perspective, i.e., revenue-generating v. cost-generating endeavors, many activities provide simultaneous benefits.  Among their growing usage in today’s data-driven business environments, many applications of predictive analytics provide simultaneous revenue generating (a penny earned) and cost saving (a penny saved) benefits.  Consider the following:

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Topics: Response Models Data Models Predictive Analytics Retention Models

EngageNow With Predictive Analytics

Jim Iott   |  0 Comments   |  Jun 26, 2015 4:05:00 PM

Predictive analytics are on the rise and part of a confluence of rapidly evolving technologies and new data sources that are driving enterprise-wide optimization and real time, one-to-one customer engagement.

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Topics: EngageNow eNewsletter Insurance Marketing Big Data Data Analytics Ethnic Data Data Modeling multicultural marketing Trigger Marketing Predictive Analytics

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