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Speedeon Data Blog

The Power of Predictive Analytics

Jim Iott   |  0 Comments   |  May 18, 2018 3:23:54 PM

 

Successful marketing programs depend on knowing which customers to target, with what offers, and when. When you need to improve the effectiveness of your marketing efforts but aren’t sure how, consider investing in predictive analytics.

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Topics: Predictive Analytics predictive modeling Data Analytics Data Driven Marketing

Getting Down with Digital

Rachel Pankiw   |  0 Comments   |  Mar 5, 2018 12:19:21 PM

 

With digital advertising projected to make up 51% of all US ad spending by the year 2021*, the need to incorporate digital into your marketing mix has never been more evident. Whether you're a novice digital marketer or you're currently running multi-channel campaigns, there are plenty of ways to supercharge your digital strategy.

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Topics: predictive modeling digital onboarding third party data first party data