As people relocate, their needs, purchase behaviors, and spending habits change dramatically across a broad spectrum of products and services. During this period of increased spending and brand switching, it is critical for brands to reach current and prospective customers with the right message ahead of the competition.
Speedeon Data Blog
In our latest issue of EngageNow, we discuss the latest in New Mover spending and migration trends.
Connecting with the right home buyers at the right time is the best way to drive remarkable results in your home mortgage sales and marketing programs. Reaching home buyers when they are putting their existing homes on the market ensures that you are the first to reach this valuable audience when they are most likely exhibiting a growing interest in a new home mortgage.
With new homeowners spending on average $9,000 and renters spending on average $4,000 prior to and following their relocation, pre-movers and new movers represent a lucrative market for companies offering a wide spectrum goods and services.
Have you ever found yourself driving along without a clear idea of where you’re going or how you are going to get there? Unless you’re simply meandering about the countryside on a casual Sunday afternoon, you probably wish you had some navigational tools, such as a GPS unit, a map, even a compass.
Seasonality is a very important component within a targeted marketing campaign. Determining when the best time to reach your target audience could prove to be an even greater element in producing efficient results. Whether your company offers a product or a service, reaching a consumer when they’re most likely to make a purchasing decision and can be easily influenced by your brand is what targeted marketing is all about.
New Mover marketing has been around for years and has demonstrated response-rate effectiveness across many different industries. Aside from marketing to New Movers, another great way to reach a consumer is before the move actually takes place; otherwise known as “the Pre-Mover”. According to USPS research, 85% of those identified as Pre-Movers will use the first vendor that contacts them when it comes to home communications services, regardless of their satisfaction with their current provider.
With technological advancements in data processing and lead generation resources, pre-mover data has been made available and its performance suggests that it could significantly enhance your targeted marketing success.
Products and services such as cable or satellite television, phone and internet services, moving trucks and equipment, storage facilities, etc. are all modern day necessities a Pre-Mover consumer would be susceptible to purchasing. By sending a compelling offer to these consumers your company can develop brand loyalty and create new customer relationships at a climactic point in a mover’s decision-making process.
Speedeon Data has developed a cutting edge Pre-Mover lead file that is available on a weekly basis. The Pre-Mover file consists of consumers who just placed their home on the ‘for sale’ market, as well as consumers with homes in the ‘sale pending’ phase; meaning they are likely out of their home within 4-6 weeks.
Regardless of the slow economy and the poor housing market, people are still trying to sell their homes. If you have a product or a service that could benefit these consumers, now is the time to make a targeted approach with your upcoming marketing campaign by introducing a Pre-Mover lead file.