I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.
Speedeon Data Blog
Data models enable marketers to gain valuable insight into current or potential customers, to optimize product/ service offerings or promotional offers, and to improve marketing program results. Direct marketers often utilize Response Models and Cloning Models, each of which are built and perform differently, answer different questions, and present unique advantages and disadvantages. So what is the right data model for you? The choice depends on your objectives.