Speedeon Data Blog

Five Tips to Maximize Direct Mail Response

Matt Whipple   |  0 Comments   |  Sep 19, 2019 10:56:39 AM

I spend a lot of time talking with smart marketers about the power of direct mail. The thing is: When planned and executed well, direct mail can be an extremely powerful customer acquisition tool.

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Topics: Demographic Data Direct Mail Response Models Speedeon Data audience modeling life event cloning

Choosing The Right Data Model

Jim Iott   |  0 Comments   |  Aug 22, 2013 5:30:00 PM

Data models enable marketers to gain valuable insight into current or potential customers, to optimize product/ service offerings or promotional offers, and to improve marketing program results. Direct marketers often utilize Response Models and Cloning Models, each of which are built and perform differently, answer different questions, and present unique advantages and disadvantages. So what is the right data model for you? The choice depends on your objectives.

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Topics: Modeled Data Response Models Cloning Models High Quality Data

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