Speedeon Data Blog

Predictive Analytics: A Penny Earned and a Penny Saved

Jim Iott   |  0 Comments   |  Aug 18, 2015 6:25:00 PM

Just like there are two-sides to a penny, there are two fundamental ways of considering marketing, sales and business performance overall.  There is the topline and the bottom-line. Like the two sides of a coin, revenue and costs are intrinsically related to each other through the concepts of profit and return-on-investment.  Although business activities most often tend to be viewed from a binary perspective, i.e., revenue-generating v. cost-generating endeavors, many activities provide simultaneous benefits.  Among their growing usage in today’s data-driven business environments, many applications of predictive analytics provide simultaneous revenue generating (a penny earned) and cost saving (a penny saved) benefits.  Consider the following:

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Topics: Response Models Data Models Predictive Analytics Retention Models

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