Speedeon Data Blog

Building Loyalty - In Eleven Keystrokes

Jim Iott   |  0 Comments   |  Mar 21, 2012 11:30:00 AM

Building loyalty programs in eleven keystrokes – does that sound too good to be true? It’s not. It’s actually very easy. Whether you are a retailer, service provider, fundraiser or some other company interested in building loyalty among your customer base - with eleven keystrokes, your CSR’s or sales associates can capture a caller’s name, address, telephone number, demography, transactional data, and  SKU or other product information.

How? By using reverse phone append. Keying a ten digit telephone number plus an “enter” key is the start to creating a valuable customer record and to building increased loyalty with your customers.

So is there a catch? Yes there is. It’s the quality of the data utilized for the
 reverse phone append. Inaccurate or out-of-date customer data and incorrect record matches erode the value of the loyalty program data. So when evaluating reverse phone append services for loyalty programs or any other uses for that matter, look beyond the match rate and focus in on the quality of the matches.

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