Speedeon Data Blog

What Makes a Good Direct Mail CTA?

Mike Gunderson, Founder and CEO, Gunderson Direct   |  0 Comments   |  Sep 11, 2019 1:56:22 PM

Among experienced direct marketing professionals, effective direct mail campaigns are comprised of three main components:

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Topics: Direct Mail Speedeon Data CTA Guest Blog

Volunteering In Our Community

Danielle Capriato   |  0 Comments   |  Sep 5, 2019 10:06:00 AM

Speedeon Data Employees Volunteer Around Town This August

This August, Speedeon has been busy bring our core values into our community.

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Topics: Volunteer Work Speedeon Data Core Values

Deep Dive Into Analytics: How to Build a Predictive Model

Brandon Mathias   |  0 Comments   |  Aug 26, 2019 7:00:00 AM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part II in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition. You can read Part I here.

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Topics: Predictive Analytics predictive modeling Speedeon Data Marketing predictive analytics for acquisition series

Three Things to Align for Targeted Marketing Success

Justin Nelson   |  0 Comments   |  Aug 20, 2019 2:01:46 PM

I was recently reflecting on a quote by Charles De Gaulle: “Victory often goes to the army that makes the least mistakes, not the most brilliant plans.”  As a Cleveland sports fan, I’m well aware of how mistakes can impact the outcome of the game and result in an upsetting defeat… but the implications of this quote extend well beyond that of a notable French statesman and sports teams.

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Topics: Speedeon Data Marketing Target Marketing Audience Alignment Messaging Call-To-Action

How Our Core Values Are A Function Of Speedeon’s Success

Danielle Capriato   |  0 Comments   |  Aug 7, 2019 9:16:21 AM

11 years ago, Speedeon Data CEO Gerard Daher set out to create a company that would be different.

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Topics: Speedeon Data Marketing company values values Core Value

What We Were Talking About At CommerceNext

Matt Whipple   |  0 Comments   |  Aug 6, 2019 12:12:49 PM

Last week, I was glad to join members of the Speedeon Data team at CommerceNext in New York. We were fortunate to connect with some of the 800 digital retail executives in attendance and join a variety of sessions on marketing trends, tactics, and best practices.

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Topics: Retail Marketing Speedeon Data CommerceNext Storytelling New Channels Retail

Deep Dive Into Analytics: Predictive Models for Customer Acquisition

Brandon Mathias   |  0 Comments   |  Jul 30, 2019 3:10:52 PM

Modern marketers often frame their role as developing customer-centric marketing strategies to maximize some metric of importance, such as response rates, ROI, or cost per acquisition (CPA). Predictive models are analytical tools that provide us a formal way for maximizing (or minimizing) those metrics. This post is Part I in a series offering a deep dive into how predictive models are developed and can be used in new customer acquisition.

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Topics: Predictive Analytics customer acquisition, predictive modeling Speedeon Data Marketing predictive analytics for acquisition series

In B2B Marketing, Data Is Just The Beginning

Anthony Pauley   |  0 Comments   |  Jul 2, 2019 9:22:32 AM

B2B marketers know that great direct marketing campaigns start with accurate data: A 2018 study showed that 89% of marketers believe data quality is critical in driving B2B sales and marketing campaigns.

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Topics: Customer Retention Speedeon Data B2B Marketing Campaign Reporting Business To Business

Four Things Your Agency Needs To Be Agile

Tom DeFloria   |  0 Comments   |  Jun 17, 2019 10:54:19 AM

The marketing ecosystem continues to evolve at a rapid pace—and marketing agencies must evolve with it.

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Topics: Speedeon Data Direct Mail Marketing Multichannel Marketing Measure Marketing Results Agency Multi-Sourced Data Target Campaigns 2. Fine-Tune Audiences

Make Birthday Wishes Come True For Your Customers

Danielle Capriato   |  0 Comments   |  May 22, 2019 9:41:39 AM

One thing most people have in common is that they love to receive gifts and attention on their birthday.

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Topics: Speedeon Data Birthday Data New Customer Acquisition Birthday Marketing Direct Mail Marketing Multichannel Marketing

Smart Mover Marketing Begins With The Mover Lifecycle

Danielle Capriato   |  0 Comments   |  Mar 18, 2019 9:49:38 AM

 

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Topics: Mover Marketing Speedeon Data Mover Lifecycle Premover Data New Mover Data

Speedeon Data Celebrates International Women’s Day

Danielle Capriato   |  0 Comments   |  Mar 15, 2019 7:00:00 AM

 

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Topics: Speedeon Data Community Women's Day International Women's Day

Speedeon Leaders Named to Marketing Edge Board of Trustees

Jim Iott   |  0 Comments   |  Mar 6, 2019 11:29:49 AM

NEW YORK, NY – March 04, 2019Marketing EDGE today announced it has appointed Bruce Biegel, Senior Managing Director at Winterberry Group, and Gerard Daher, CEO and Co-founder of Speedeon Data, to its Board of Trustees. Leveraging their leadership expertise, Biegel and Daher will join an illustrious group of marketing innovators to help bolster the nonprofit organization’s ongoing mission to connect students, academics and professionals to resources and relationships needed to navigate the evolving field of marketing.

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Topics: Marketing EDGE Speedeon Data Board of trustee

Caring For Community

Jim Iott   |  0 Comments   |  Mar 1, 2019 10:52:13 AM

 

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Topics: Speedeon Data Team Cleveland Food Bank Community Polar Plunge Special Olympics Ohio

3 Steps for DTC Brands Who Want to Increase Acquisition

Danielle Capriato   |  0 Comments   |  Feb 26, 2019 11:57:49 AM

 

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Topics: Predictive Analytics Speedeon Data DTC Direct to consumer

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