Speedeon Data Blog

Insights on B2B Lead Generation from The ANA

Anthony Pauley   |  0 Comments   |  Aug 27, 2019 10:42:38 AM

I recently joined fellow marketing colleagues at a meeting of the Midwest Chapter of the ANA B2B Committee in Chicago. The focus of this meeting was on lead generation, and we enjoyed brainstorming solutions to the customer acquisition problems marketers face every day.

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Topics: Predictive Analytics Marketing Target Marketing lead generation Data

Three Things to Align for Targeted Marketing Success

Justin Nelson   |  0 Comments   |  Aug 20, 2019 2:01:46 PM

I was recently reflecting on a quote by Charles De Gaulle: “Victory often goes to the army that makes the least mistakes, not the most brilliant plans.”  As a Cleveland sports fan, I’m well aware of how mistakes can impact the outcome of the game and result in an upsetting defeat… but the implications of this quote extend well beyond that of a notable French statesman and sports teams.

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Topics: Speedeon Data Marketing Target Marketing Audience Alignment Messaging Call-To-Action

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