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Speedeon Data Blog

Three Things to Look for in a Data Services Partner

Rachel Pankiw   |  0 Comments   |  Jun 7, 2018 2:42:00 PM

 

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Topics: digital onboarding third party data

Why Third Party Data is Even More Important Given New Data Rules

Jim Iott   |  0 Comments   |  Jun 5, 2018 9:55:53 AM

With the elimination of partner categories on Facebook many marketers have been scrambling to target consumers with these new limitations. Marketers can still use third-party data but they need to first gather it outside of the Facebook platform. Advertisers rely heavily on third-party data to help them with their targeting efforts as many don’t have direct access to customer data. Even if a company has direct access to customer data, many categories have additional restrictions making it even more difficult to legally use first-party data.

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Topics: third party data

Getting Down with Digital

Rachel Pankiw   |  0 Comments   |  Mar 5, 2018 12:19:21 PM

 

With digital advertising projected to make up 51% of all US ad spending by the year 2021*, the need to incorporate digital into your marketing mix has never been more evident. Whether you're a novice digital marketer or you're currently running multi-channel campaigns, there are plenty of ways to supercharge your digital strategy.

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Topics: predictive modeling digital onboarding third party data first party data