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Speedeon Data Blog

EngageNow With Predictive Analytics

Jim Iott   |  0 Comments   |  Jun 26, 2015 4:05:00 PM

Predictive analytics are on the rise and part of a confluence of rapidly evolving technologies and new data sources that are driving enterprise-wide optimization and real time, one-to-one customer engagement.

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Topics: EngageNow eNewsletter Insurance Marketing Big Data Data Analytics Ethnic Data Data Modeling multicultural marketing Trigger Marketing Predictive Analytics

Keep Customers Engaged Using Trigger-Marketing Programs

Jim Iott   |  0 Comments   |  Jun 19, 2015 2:48:36 PM

Many purchase decisions and other changes in buying behavior are associated with home sales, subsequent relocations, and other important life-changing events, such as marriage, children and divorce. 

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Topics: Trigger Marketing