New customers are an essential part of any business. For years, marketers have struggled to identify which group of people are best to direct their marketing efforts at. New technology has made that process easier than ever before.
In the latest edition of Data Dialogues, host Jim Iott, is joined by Odell Coleman, founder of ColemanWick LLC, a Cleveland market research firm that specializes in market analysis research and analytics. Check out the video below to learn some tips and tricks to make your next customer acquisition campaign more effective.
Data Dialogues is an on-going video series which explores important topics concerning data analytics and database marketing, and provides insight into how marketers can succeed in a data-driven world.