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Speedeon Data Extends Digital Offering with LiveRamp Audience Distribution Partnership

Posted by Rachel Pankiw on May 15, 2018 3:17:16 PM

 

Cleveland, OH March 08, 2018--Speedeon Data, a leading data solutions and marketing services provider, has partnered with LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. The partnership provides Speedeon Data with enhanced identity resolution capabilities and the ability to onboard marketers’ CRM records as well as Speedeon’s full data offering, including industry-leading mover, life stage, and demographic data, across all major channels and platforms. Through this partnership, consumers will receive more personalized and engaging marketing messages across their devices.

The partnership combines the best of consumer and life stage data with data modeling and identity resolution capabilities to develop high-performing digital audiences. This digital audience solutions suite, combined with LiveRamp’s identity resolution and distribution network, enables Speedeon Data to implement impactful, people-based marketing on behalf of its clients by targeting, modeling, and activating targeted audiences across all digital channels and devices.

“The ability to connect our data through the LiveRamp ecosystem is a key step forward for Speedeon Data to better service clients using innovative identity resolution for omnichannel deployment solutions,” said Speedeon Data’s Chief Strategy Officer Kyle Kittleson, “Our clients can now access our high-performing audience segments through LiveRamp’s network of 550 digital integration partners, including market-leading DMPs, DSPs, attribution platforms, and measurement companies.”

The partnership will better enable Speedeon Data to service marketers across multiple industries, including retail, financial services, insurance, telecom, agency, and business services.

“With the ability to execute people-based campaigns, marketers are seeking granular and highly descriptive data that allows them to reach valuable audiences with resonate messaging,” said Anneka Gupta, co-president of LiveRamp. “This partnership offers powerful new opportunities for the brands in these industries to connect with their key customers.”

For more information on Speedeon Data’s new Digital Audience Solution, visit https://www.speedeondata.com/resources/one-sheets/supercharge-your-digital-campaigns/

About Speedeon Data:

Since 2008, Speedeon Data has enabled leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel marketing deployment. Through its robust data management platform, Speedeon Data enables clients to maximize their return on marketing investment by utilizing the highest quality lifestyle, life stage, and customer identity data in the development of innovative solutions, including data enhancement, advanced data segmentation and predictive modeling, digital and other direct marketing deployment strategies. For more information, visit SpeedeonData.com

About LiveRamp: 
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit http://www.LiveRamp.com.

 

Topics: Digital Marketing, third party data, digital onboarding, first party data, liveramp, offline data, online data