News

Newly Appointed Chief Strategy Officer Drives New Directions for Speedeon Data

Posted by Jim Iott on Apr 13, 2016 2:53:00 PM

(Cleveland, OH - April 13, 2016) Speedeon Data, a leading direct marketing and data solutions provider, announced the recent appointment of Kyle Kittleson, a veteran sales and management executive, as Chief Strategy Officer. Kyle brings twenty years of experience leading strategy, business development and product management across marketing, technology, analytics and e-commerce businesses.

 

In his role, Kyle directs and coordinates strategic initiatives relevant to the day-to-day and future growth of Speedeon Data. In addition, Kyle is responsible for product management, new solution development and data partnerships.

We are thrilled with having Kyle join our growing team at Speedeon Data,” remarks Gerard Daher, Speedeon Data President and CEO, “We are leaning on Kyle’s experience in strategic planning and product innovation to help us create new audience models, build out digital solutions and evolve our technology platform. “I am excited to be in my new role,” remarks Kittleson, “Speedeon Data possesses a unique culture of embracing innovation and driving client satisfaction. Our extensive portfolio of second and third-party marketing data, deep expertise in analytics and direct marketing, as well as our robust data management platform position us extremely well to help our clients acquire, grow and retain their ideal customers.”

Most recently Kyle was Vice President of Strategy and Business Development at Imagitas, a B2C and B2B life-event marketing services provider. At Imagitas, Kyle led the company’s strategic planning, partner recruitment, audience monetization and data acquisition efforts.

Prior to Imagitas, Kyle held various senior management positions inside Pitney Bowes, MapInfo, Diebold and M&T Bank where he helped to develop growth strategies, optimize product portfolios and build out new profitable revenue streams. 

Kyle earned his Bachelor’s degree in Business Administration from Ripon College and is married with two children.

About Speedeon Data:

Since 2008, Speedeon Data has enabled leading brands to achieve direct marketing success in a data-driven world by driving actionable insight, timely and impactful customer engagement, and measurable results. Speedeon Data combines a solutions-focused approach with proven expertise in data analytics, data processing, and direct marketing. The company partners with leading digital, mobile and offline data providers, in order to provide clients access to most accurate and comprehensive contact data, mover and other life stage data, demographic data, and other lifestyle segmentation information. Speedeon Data delivers the highest quality data, through innovative data solutions, which include: Data Modeling and Analytics, Mover Marketing Programs, Data Append Services, including Reverse Phone and Email Append, Data Optimization and Advanced Hygiene Solutions. The company’s comprehensive data sources and advanced data technologies facilitate omni-channel engagement across direct mail, email, mobile advertising, point-of-sale, telemarketing, and other direct marketing channels.