(Cleveland, OH February 28, 2017)
Speedeon Data, a leading direct marketing and data solutions provider, has appointed Tania Morr to the company’s Board of Advisors. Morr brings with her a wealth of experience in data acquisition and life event marketing. She is currently the Vice President of CRM & Analytics for Tailored Brands, Inc., a portfolio of men's apparel brands including Men's Wearhouse, Jos.A.Bank, Joseph Abboud, and K&G.
In her current role, she’s responsible for the marketing customer database and driving incremental revenue through data driven solutions across all channels of the retail portfolio. It was that insight and background that piqued her interest in joining Speedeon Data.
“Data is critical to successful marketing programs. When I learned about what Speedeon Data does, I knew I wanted to be involved,” Morr said.
“Tania’s expertise in collaborating with a variety of strategic partners to develop new products and innovate for top-line growth makes her ideally suited for the advisory role,” said Speedeon Data President and CEO Gerard Daher.
“I look forward to working with Tania and am confident that she will help ensure that we’re equipped to continue offering major brands the highest quality data services and strategies available,” he said.
Prior to Tailored Brands, Morr held a similar position at Williams-Sonoma, Inc. (WSI), a portfolio of home decor brands which grew its revenue mix to 50/50 ecommerce and retail sales due to robust testing in both online and offline marketing strategies. Before WSI, she developed and managed a consulting practice around E.piphany campaign management software for a SaaS startup and worked for Cap Gemini Ernst & Young.
About Speedeon Data:
Since 2008, Speedeon Data has been enabling leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel marketing deployment. Through its robust data management platform, Speedeon Data enables clients to maximize their return on marketing investment by utilizing the highest quality lifestyle, life stage and customer identity data in the development of custom solutions, including data enhancement, advanced data segmentation and predictive modeling, digital and other direct marketing deployment strategies.