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Speedeon Data Grows Analytical Offering with new Data Scientist hire

Posted by Rachel Pankiw on Apr 18, 2017 5:18:33 PM

Cleveland, OH April 18, 2017-- Speedeon Data, a leading data solutions provider and database marketing firm, announced the recent hiring of Brandon Mathias as Data Scientist. In this newly created position, Brandon will be responsible for innovating and expanding Speedeon Data’s current data modeling capabilities and analytical offerings, which will provide clients an even more robust range of actionable customer insights and data-driven marketing solutions.

Brandon will perform exploratory data analysis to provide greater insight into key business questions, work with cross-functional departments to create data-driven solutions, and consider new uses of data and how data use interacts with data design. This important hire will enable Speedeon Data to develop a broader range of analytical solutions in-house.

“I am excited to be in this new role at Speedeon Data, which combines excellent data assets and technology infrastructure along with a compelling value proposition and great company culture,” remarked Brandon, “I look forward to helping to shape the company’s future.”

The addition of a data scientist is part of Speedeon Data’s overall growth and reinvestment strategy, which has included significant investments in its robust data management platform and best-in-class technology infrastructure. The company has also recently added personnel across key areas within the organization, including data sciences, data production and development, sales and client strategy, marketing, and finance.

“We are thrilled to have Brandon join our growing team at Speedeon Data,” remarked Gerard Daher, Speedeon Data President and CEO, “He will be an invaluable asset to our company and a critical piece of our growth strategy as we continue to develop custom data solutions that allow marketers to identify and engage customers throughout the shopper journey.”

Prior to joining Speedeon Data, Brandon held data science positions at PNC Bank, IgnitionOne/Knotice, and American Greetings. He brings a wealth of experience in building predictive models for both traditional and digital marketing campaigns. Brandon earned a Masters of Arts in Economics from the University of Akron and a Bachelor of Arts in History from Baldwin-History College.

About Speedeon Data:

Since 2008, Speedeon Data has been enabling leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel marketing deployment. Through its robust data management platform, Speedeon Data enables clients to maximize their return on marketing investment by utilizing the highest quality lifestyle, life stage and customer identity data in the development of custom solutions, including data enhancement, advanced data segmentation and predictive modeling, digital and other direct marketing deployment strategies.

Topics: #SpeedeonData