News

Speedeon Data Welcomes Matt Whipple as Vice President, Marketing Services and Campaign Strategy

Posted by Jim Iott on Apr 19, 2019 1:14:42 PM

CLEVELAND, April 19, 2019 -- Speedeon Data, a leading data solutions provider and direct marketing services firm, has recently hired Matt Whipple as Vice President, Marketing Services and Campaign Strategy. Matt’s primary focus at Speedeon Data is to grow strategic customer accounts, and to drive data-driven direct marketing programs that will help customers effectively deliver messages to their target audiences through direct mail and other channels.

“We are thrilled to have Matt join our Speedeon team,” remarked Gerard Daher, Speedeon Data Chief Executive Officer. “With so many marketing channels at their disposal, it is becoming more important than ever for brand marketers to develop data-driven strategies that utilize the right channel at the right time in order to effectively engage customers and prospects. Matt has an incredible track record managing multi-channel direct marketing programs, and I am certain he will deliver similar success for Speedeon’s customers.”

With over 9 years of marketing experience, Matt possesses significant industry expertise in direct mail strategy, execution and analysis, along with a history of managing successful campaigns across ecommerce, retail, and direct to consumer.

“I am very excited to be a part of the Speedeon Data team,” remarked Matt. “I look forward to helping brands utilize Speedeon’s full range of capabilities by crafting data-driven campaigns for them that have a positive impact on their growth and CRM initiatives.”

Matt joins Speedeon following success managing direct mail and other direct marketing   programs at HelloFresh, where he drove more than 150 million customer contacts annually. Matt also spent three years leading direct marketing initiatives at Cabela’s and four years managing client relationships at Epsilon. Matt holds a B.S. from The State University of New York at Plattsburgh and is in the process of obtaining his MBA from the University of Nebraska.


About Speedeon Data:

Since 2008, Speedeon Data has been enabling leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel marketing deployment. Through its robust data management platform, Speedeon Data enables clients to maximize their return on marketing investment by utilizing the highest quality lifestyle, life stage and customer identity data in the development of custom solutions, including data enhancement, advanced data segmentation and predictive modeling, digital and other direct marketing deployment strategies.

Topics: News and Updates, Speedeon Data, New Hire, Business Development