News

The Taylor Institute for Direct Marketing Executive Advisory Announces New Board Member

Posted by Gary Wiggins on Jan 13, 2015 11:37:00 AM

Akron, Ohio, January 13, 2015  The Executive Advisory Board of The Taylor Institute for Direct Marketing is pleased to welcome Gerard Daher, President and CEO of Speedeon Data Corporation, as its newest board member.

The Executive Advisory Board consists of industry leaders across a number of direct marketing fields whose primary function is to assist management by providing focus, furnishing direction and articulating purpose. Members generously volunteer their time to promote the mission of the programs as well as provide a broad spectrum of resources, such as financial support, faculty/student research projects, student employment opportunities and internships.

Gerard Daher currently serves as President and CEO of Speedeon Data, a leading-edge direct marketing and data services company, which he co-founded in 2008.  Speedeon Data enables leading brands to achieve multi-channel customer engagement and direct marketing success by combining proven expertise in data analytics, data processing, and direct marketing with the highest quality marketing data delivered through innovative data solutions.

For nearly 20 years, Gerard Daher has provided innovative direct marketing solutions to the financial services, retail, and telecommunications industries. His expertise in strategic development, marketing, business operations, and data technologies, has enabled Gerard to generate successful results for leading domestic and international organizations.

Gerard acquired his Master of Business Administration from the Weatherhead School of Management-Case Western Reserve University. He is active in numerous professional groups and associations, and serves on several of their advisory boards.

About Speedeon Data Corporation

Since 2008, Speedeon Data has enabled leading brands to achieve direct marketing success in a data-driven world by driving actionable insight, impactful marketing and customer engagement, and measurable results. Our comprehensive data sources and advanced data technologies facilitate multi-channel marketing across direct mail, email, mobile advertising, point-of-sale, telemarketing, and other direct marketing channels.  Speedeon Data is headquartered in Cleveland, OH, with data center operations in Atlanta, GA. For more information, please visit speedeondata.com.

About The Taylor Institute for Direct Marketing

The Taylor Institute's mission is to advance best practices and disseminate new Direct/Interactive Marketing knowledge. Taylor Institute programs and initiatives are designed to be integrated with the College of Business Administration Marketing curriculum. This integration helps provide experiential learning opportunities to supplement the theoretical, classroom knowledge gained by students, which truly makes the Taylor Institute a location where “theory meets practice.”  The Taylor Institute for Direct Marketing at The University of Akron was founded in 2004 by Gary and Karen Taylor, Founders of InfoCision Management Corporation (www.infocision.com). For more information, please visit The Taylor Institute