Articles

Whole Foods Acquisition Means Fresh Data Opportunities for Amazon

Jim Iott   |  0 Comments   |  Jul 5, 2017 3:04:48 PM

 

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Topics: Retail Marketing Customer Data CRM Data Retailers technology,

A Spoon Full of Data Helps the Marketing Costs Go Down

Rachel Pankiw   |  0 Comments   |  May 16, 2017 4:12:13 PM

 

According to the 2017 DMA Statistical Fact book, the biggest challenge facing today’s marketers is creating an effective marketing mix across all channels in order to drive the best possible results while saving costs. If you’re like most marketers, you’re probably struggling to accurately quantify the impact your marketing efforts have on sales revenue. There might be days where mastering all the latest technologies seems like a full time job.

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Augmented Intelligence - Augmenting Customer Experience

TJ Lewis   |  0 Comments   |  Feb 1, 2017 8:42:54 AM

Smart Marketers Are Embracing AI

Once limited to the realm of science fiction, Augmented Intelligence has become a reality for growing numbers of consumers. The introduction and adaptation of Amazon Echo and Google Home, have significantly boosted the accessibility of AI. Increasingly, marketers are using AI to stay connected with customers, understand their brand preferences and buying behaviors, and better anticipate and serve their needs. Across a growing spectrum of IoT technologies, AI is moving marketing and customer service toward more ubiquitous connectivity and seamless interactions.

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Topics: Omni Channel